Public Relations and Communication Management: Current Trends and Emerging Topics

Public Relations and Communication Management: Current Trends and Emerging Topics

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Product Details

ISBN-13: 9780415630900
Publisher: Taylor & Francis
Publication date: 05/15/2013
Edition description: New Edition
Pages: 430
Product dimensions: 6.00(w) x 9.00(h) x 1.00(d)

About the Author

Krishnamurthy Sriramesh, Ph. D., is Professor in the Brian Lamb School of Communication, Purdue University. Dr. Krishnamurthy Sriramesh is recognized for his scholarship on global public relations. He serves as the Assistant Editor of Public Relations Review and is Associate Editor of the Journal of Communication Management.

Ansgar Zerfass, Dr., is Professor of Communication Management at the University of Leipzig, Germany. Ansgar Zerfass has published 30 books and more than 140 articles and book chapters on corporate communications, online communication, evaluation and measurement.

Jeong-Nam Kim is an associate professor in the Brian Lamb School of Communication at Purdue University. He has published 29 journal articles and 8 book chapters, and is working on four books, including the book on the situational theory, Situational theory of problem solving: Communicative, cognitive, and perceptive bases (Routledge, forthcoming).

Table of Contents

Introduction Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

Chapter 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function James E. Grunig

Chapter 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig

Chapter 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig

Chapter 4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership Nigel M. de Bussy

Chapter 5 Symmetry, Social Media, and the Enduring Imperative of Two-way Communication Sandra Duhe & Donald K. Wright

Chapter 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung

Chapter 7 Situational Theory of Problem Solving and its new Research: Conceptualizing Publics and Communication, Leadership & Conflict Jeong-Nam Kim & Lan Ni

Chapter 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson

Chapter 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D. Plowman & Robert I. Wakefield

Chapter 10 Power and Influence in Public Relations Bruce Berger & Bryan Reber

Chapter 11 A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory Shannon Bowen & Tiffany Derville Gallicano

Chapter 12 Globalization, Public Relations, and Activism for Social Change: A culture-centered Approach Mohan J Dutta

Chapter 13 The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes Chun-ju Flora Hung & Yi-Ru Regina Chen

Chapter 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model Guenter Bentele

Chapter 15 Organizational Contexts and Strategic Impacts Dejan Vercic & Ana Tkalac Vercic

Chapter 16 Institutionalization, Organizations, and Public Relations Anne Gregory, Emanuele Invernizzi, & Stefania Romenti

Chapter 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm Derina R. Holtzhausen & Ansgar Zerfass

Chapter 18 The Pretoria School of Thought: From Strategy to Governance to Sustainability Estelle de Beer, Benita Steyn, & Ronel Rensberg

Chapter 19 The Grunig Legacy in Academic Studies and Professional Practice in Latin America Maria Aparecida Ferrari

Chapter 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership David Dozier & Lou Williams

Chapter 21 The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 – 2011 Yi-Hui Christine Huang & Joanne Chen Lu

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