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Taylor & Francis
Public Relations Cases: International Perspectives / Edition 1

Public Relations Cases: International Perspectives / Edition 1

by Daniel Moss, Barbara DeSanto


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Product Details

ISBN-13: 9780415234269
Publisher: Taylor & Francis
Publication date: 11/28/2001
Edition description: Older Edition
Pages: 288
Product dimensions: 6.25(w) x 9.25(h) x 0.90(d)

About the Author

Danny Moss is co-Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University, and course leader for the University's Master's Degrees in Public Relations.
Barbara DeSanto is Assistant Professor at the School of Journalism and Broadcasting, Oklahoma State University, where she teaches graduate and undergraduate public relations courses. She has also developed an international public relations seminar which she teaches annually in London.

Table of Contents

1. Introduction: The International and Strategic Context 2. Shell: Managing a Corporate Reputation Globally 3. Commission for Racial Equality Chapter Four: BBC America 5. Perkins Foods 6. Internal Communications for Clarica Life 7. Barlows - Restructuring a South African Conglomerate 8. Using Internal Research to Ensure a Merger's Success: PriceWaterhouseCoopers Merger 9. Tine Norske Meirier (The Norwegian Dairy Association): An Internal Communications Case 10. Kerr-MeKee's Internal Response to an International Crisis 11. The Estonia Disaster: A Lesson in Crisis Management 12. BSE Crisis 13. The Aftermath of Crisis: The Oklahoma City Bombing Site Becomes an International Memorial 14. Paradise Lost and Restored: Florida and the 1992-1993 Tourist Murders 15. Public Communications Campaign for the Environmental Development Fund in Slovenia (1996-1997) 16. Fase: A Strategic Alliance between the Voluntary and Private Sector in Spain 17. Taking on the Trafford Centre: Town Centre Management's Response to out of Town Shopping Development 18. W. Moorcroft plc: The Strategic Role of Marketing Communications and Public Relations within an SME 19. The Touring Marketing Bureau 20. Worldcom- Global Affiliates with Local Control 21. Marks and Spencer Plc: A Crisis of Confidence

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