ISBN-10:
1111344426
ISBN-13:
9781111344429
Pub. Date:
01/01/2012
Publisher:
Cengage Learning
Public Relations Cases / Edition 9

Public Relations Cases / Edition 9

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Product Details

ISBN-13: 9781111344429
Publisher: Cengage Learning
Publication date: 01/01/2012
Edition description: New Edition
Pages: 448
Sales rank: 992,678
Product dimensions: 6.30(w) x 9.00(h) x 0.80(d)

About the Author


Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.


Darrell C. Hayes is director of the Weekend Public Communication Graduate Program and an adjunct associate professor at American University's School of Communication, Washington, D.C. He conducts frequent crisis communication workshops for government agencies. Before joining the faculty, he had more than 15 years of experience in public relations with technology firms, with nonprofit associations, and as a government communication manager. He also served as the managing director of the Aerospace Education Foundation. He is an accredited member of the Public Relations Society of America.


Pallavi Damani Kumar is an assistant professor and associate division director for the Public Communication Division in the School of Communication at American University. Besides teaching many of the public relations courses at the university, she has more than 15 years experience in the public relations industry having worked as a vice president in Fleishman Hiillard's social marketing practice, a vice president/account supervisor in Ketchum's healthcare practice as well as associate director of international public relations at Wyeth Pharmaceuticals.

Table of Contents


PART I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. PART II: REACHING MAJOR AUDIENCE. 3. Media Relations. 4. Social Media. 5. Internal Communications. 6. Community Relations. 7. Public Affairs and Government Relations. 8. Investor and Financial Relations. 9. Consumer Relations. 10. International Public Relations. 11. Relations with Special Publics. PART III: EMERGENCY PUBLIC RELATIONS. 12. Emergency Public Relations. PART IV: INTEGRATED MARKETING COMMUNICATIONS. 13. Integrated Marketing Communications.

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