Public Relations For Dummies

Public Relations For Dummies


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Public Relations For Dummies by Eric Yaverbaum, Ilise Benun

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.

Discover how to

• Map a winning PR strategy

• Grab attention with press releases, interviews, and events

• Cultivate good media relations

• Get print, TV, radio, and Internet coverage

• Manage a PR crisis

Product Details

ISBN-13: 9780471772729
Publisher: Wiley
Publication date: 05/30/2006
Series: For Dummies Series
Edition description: REV
Pages: 384
Sales rank: 280,203
Product dimensions: 7.40(w) x 9.20(h) x 0.80(d)

About the Author

Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.

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