Public Relations in China: Building and Defending your Brand in the PRC

Public Relations in China: Building and Defending your Brand in the PRC

by D. Wolf

Paperback(1st ed. 2015)

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Product Details

ISBN-13: 9781137483799
Publisher: Palgrave Macmillan UK
Publication date: 10/19/2015
Series: Palgrave Pocket Consultants
Edition description: 1st ed. 2015
Pages: 226
Product dimensions: 5.51(w) x 8.50(h) x 0.02(d)

About the Author

David Wolf is Managing Director of Allison+Partners' Global China Practice. Recognized as a leader in China's public relations industry, David specializes in helping clients manage complex communications challenges, including government relations, crisis, new market entry, and corporate reorganization. His current clients include Underwriters' Labs (UL), Micron Technologies, Airbnb, the Public Interest Registry, and the Canola Council of Canada. In addition, David is called upon by regional and global media as an analyst and commentator on business in China, and contributes to publications including Foreign Policy, The Holmes Report, EuroBiz, Media, AdAge magazine, and WARC. David is an Editorial Advisor for the China Economic Quarterly, and has been a blogger for eleven years at Silicon Hutong (http:/siliconhutong.com) and The Peking Review (http://www.pekingreview.com). Prior to joining Allison+Partners, David spent seven years as President and Chief Executive Officer of Wolf Group Asia (WGA), a Beijing-based strategic corporate communications advisory firm. Serving clients including Discovery Networks, Motorola Mobility, Google, Foxconn, Blizzard, AOL, About.com and Irdeto, WGA won both client and industry accolades. Before starting WGA in 2005, David led the Asia-Pacific Technology Practice for Burson-Marsteller, leading a team of nearly 50 professionals in offices across Asia and Australia. Prior to joining Burson-Marsteller, David was Managing Director and Chief Operating Officer of Claydon Gescher Associates (CGA), a boutique strategy and public affairs consultancy based in Beijing with a focus on media, entertainment, and telecommunications. David has lived in China since 1995, and now divides his time between Beijing and Los Angeles. He holds a Masters degree in International Management from the Thunderbird School of Global Management, and a Bachelor's degree in International Relations from the University of California, Davis.

Table of Contents

Introduction 1. Putting PR to Work in China 2. Public Relations and the Chinese Government 3. Handling the Media in China 4. PR and Corporate Change in China 5. Avoiding and Managing a Crisis in China 6. Corporate Social Media in China 7. Effective China PR
8. 360º Public Relations in China 9. Public Relations Agencies in China

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