The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.
|Publisher:||Kogan Page, Ltd.|
|Series:||PR in Practice Series|
|Edition description:||2nd ed.|
|Product dimensions:||6.46(w) x 9.24(h) x 0.73(d)|
About the Author
Professor Anne Gregory is the UK's only full-time professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Anne spent many years in public relations practice and has experience at a senior level both in-house and in consultancy. She remains involved in consultancy work and is adviser at board level to a number of large organizations. Anne is series editor for the PR in Practice books and author of Public Relations in Practice in this series (also published by Kogan Page).