ISBN-10:
0749440724
ISBN-13:
9780749440725
Pub. Date:
10/28/2003
Publisher:
Kogan Page, Ltd.
Public Relations: A Practical Guide to the Basics / Edition 2

Public Relations: A Practical Guide to the Basics / Edition 2

by Philip Henslowe

Paperback

Current price is , Original price is $37.5. You

Temporarily Out of Stock Online

Please check back later for updated availability.

Product Details

ISBN-13: 9780749440725
Publisher: Kogan Page, Ltd.
Publication date: 10/28/2003
Series: PR in Practice Series
Edition description: 2nd ed.
Pages: 152
Product dimensions: 6.00(w) x 9.24(h) x 0.49(d)

About the Author

R. A. Foakes is Professor Emeritus at the Department of English, UCLA. His publications include six of Shakespeare's plays, among them A Midsummer Night's Dream for the New Cambridge Shakespeare series (1984), Illustrations of the English Stage 1580-1642 (Cambridge, 1985), and Hamlet versus Lear (Cambridge, 1993).

Table of Contents

Forewordvi
Prefacevii
Acknowledgementsviii
1Communication and the roles of public relations1
Introduction1
Communication2
Corporate communication4
Corporate social responsibility4
Publicity6
Images6
Knowledge and understanding7
Interest8
Acceptance8
Sympathy8
2External public relations sources9
Introduction9
Consultancies9
Why use a consultancy?10
Types of consultancy11
Advantages of using a consultancy12
Disadvantages of using a consultancy13
Mixing and matching13
3Ethics and the law14
Ethics14
Codes of conduct15
The law15
Copyright law17
4Working with suppliers20
The brief20
The contract or agreement21
Timetabling21
Costings22
Progress chasing22
5Working with publishers23
The brief24
The contract24
The manuscript24
Promotion and distribution26
6Working with printers27
Background27
The brief and the contract28
Illustrations28
Paper specification29
7Working with photographers30
Choosing a photographer30
Photographic libraries31
Colour or black and white?32
Location and studio work32
Contact sheets, transparencies or digital?34
Special effects35
Assignment of copyright35
Reproduction studios36
8Working with designers37
Background37
Desktop publishing38
The brief38
The work39
Conclusion42
9Making videos43
Introduction43
The film makers43
Costs44
The concept44
The script45
Filming45
Post-production45
10Exhibitions and other events47
Exhibitions and trade fairs47
Support at the stand48
Setting up and running your own stand49
Organizing an exhibition54
Conclusion55
11Promotions and functions56
Venues56
The programme57
The characteristics and categories of events58
12Visits64
VIP visits65
Royal visits65
13Sponsorship and educational activities66
Patronage66
Sponsorship67
Why sponsor?69
Forms of sponsorship70
The National Lottery72
Evaluation73
14Business writing74
General rules74
Reports and proposals75
Memoranda75
Minutes75
Feature articles76
15Crisis management81
What is crisis management?82
How to cope82
After it is over84
16Working with the media86
Impact86
Audiences87
Television87
Radio90
Teletext and Ceefax90
Television News Release Limited (TNR)91
17External media support92
Distribution93
Broadcast media93
Monitoring and evaluation93
Editorial support94
Integrated Services Digital Network94
More information95
18Planning and programming96
Why have a programme?96
The programme97
How to plan the programme99
19Assessment and evaluation100
Assessment100
Evaluation101
Conclusion104
20Conclusion105
Further reading107
Appendix 1The Institute of Public Relations Code of Professional Conduct109
Appendix 2The law as it affects public relations practitioners113
Appendix 3Model client agreement117
Appendix 4Employment regulations124
Appendix 5Checklist of public relations assistance on the exhibition stand127
Appendix 6Event and conference planning129
Appendix 7Planning guidelines--events131
Appendix 8Planning guidelines--conferences132
Appendix 9VIP visits134
Appendix 10Royal visits136
Appendix 11Written reports138
Appendix 12Agenda format139
Appendix 13Example of layout for an internal paper140
Appendix 14Example of layout for minutes142
Appendix 15Contingency planning for a crisis144
Index148

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews