Public Speaking: An Audience-Centered Approach / Edition 8 available in Paperback
About the Author
Steven A. Beebe is serving in his 28th year as Chair, of the Department of Communication Studies at
Texas State University. He is Regents’ and University Distinguished Professor of Communication Studies. He also served as Associate Dean of College of Fine Arts and Communication for 25 years. Steve is an author and co-author of twelve books (with multiple editions totaling more than 65 books), more than 50 articles and book chapters, as well as over 150 papers and presentations at professional conferences. Steve’s communication books have been used at hundreds of colleges and universities throughout the world making him one of the top communication textbook authors in the United States. Steve is President of the National Communication Association (NCA), the largest professional communication association in the world.
Susan J. Beebe has been on the faculty of the Department of English at Texas State University-San Marcos since 1988. As Director of Lower-Division Studies in English, she directs the first-year writing and sophomore literature programs and helps to train and mentor some 60 graduate teaching assistants annually. Sue’s professional interests and expertise encompass both oral and written communication. She has co-authored with Steven Beebe several communication textbooks used at more than a thousand universities worldwide. In addition, she has published articles, conference papers, and teaching materials in both English and communication studies.
Table of Contents@NOTE= Chapters conclude with “Summary” and “Being Audience-Centered: A Sharper Focus.”
Chapter 1. Introduction to Public Speaking.
Why Study Public Speaking?
Public Speaking and Conversation.
The Communication Process.
The Rich Heritage of Public Speaking.
Public Speaking and Diversity.
Speaker's Homepage: The Power of the Internet.
Chapter 2. Overview of the Speechmaking Process.
Improving Your Confidence as a Speaker.
Speaker's Homepage: Tips for Managing Your Communication Apprehension.
Preparing Your First Speech: An Overview of the Speechmaking Process.
Sample First Speech: Can You Read My Mind?, by Christopher Therit.
Chapter 3. Ethics and Free Speech.
Speaker's Homepage: Ethics and Free Speech.
Chapter 4. Listening.
Barriers to Effective Listening.
Becoming a Better Listener.
Improving Your Note-Taking Skills.
Listening and Critical Thinking.
Speaker's Homepage: Practicing Your Critical Listening Skills.
Analyzing and Evaluating Speeches.
Chapter 5. Analyzing Your Audience.
Becoming an Audience-Centered Speaker.
Analyzing Your Audience Before You Speak.
Speaker's Homepage: Gathering Information About Your Audience.
Adapting to Your Audience as You Speak.
Analyzing Your Audience After You Speak.
Chapter 6. Developing Your Speech.
Select and Narrow Your Topic.
Speaker's Homepage: Using the Web to Prime Your Creative Pump for a Speech Topic.
Determine Your Purpose.
Develop Your Central Idea.
Generate and Preview Your Main Ideas.
Meanwhile, Back at the Computer…
Chapter 7. Gathering Supporting Materials.
Personal Knowledge and Experience.
Speaker's Homepage: Evaluating Websites.
Resources from Special-Interest Groups and Organizations.
Chapter 8. Supporting Your Speech.
Descriptions and Explanations.
Speaker's Homepage: Using the Internet to Find Interesting Supporting Material.
Selecting the Best Supporting Material.
Chapter 9. Organizing Your Speech.
Organizing Your Main Ideas.
Speaker's Homepage: Internet Resources to Help You Organize Your Speech.
Subdividing Your Main Ideas.
Integrating Your Supporting Material.
Organizing Your Supporting Material.
Supplementing Signposts with Visual Aids.
Chapter 10. Introducing and Concluding Your Speech.
Purposes of Introductions.
Speaker's Homepage: Using the Web to Find an Attention-Catching Introduction.
Purposes of Conclusions.
Inspirational Appeals or Challenges.
Chapter 11. Outlining Your Speech.
Speaker's Homepage: Using Internet Resources to Improve Your Outlining Skill.
Chapter 12. Using Words Well: Speaker Language and Style.
Oral versus Written Language Style.
Using Words Effectively.
Adapting Your Language Style to Diverse Listeners.
Crafting Memorable Word Structures.
Speaker's Homepage: Using Internet Resources to Polish Your Spoken Prose.
Tips for Using Language Effectively.
Chapter 13. Delivering Your Speech.
The Power of Speech Delivery.
Methods of Delivery.
Characteristics of Effective Delivery.
Audience Diversity and Delivery.
Speaker's Homepage: Evaluating Speaker Delivery.
Rehearsing Your Speech: Some Final Tips.
Delivering Your Speech.
Adapting Your Speech Delivery for Television.
Chapter 14. Using Presentation Aids.
The Value of Presentation Aids.
Types of Presentation Aids.
Guidelines for Developing Presentation Aids.
Speaker's Homepage: Using the Internet as a Source for Visuals for Your Speech.
Guidelines for Using Presentation Aids.
Chapter 15. Speaking to Inform.
Goals of Informative Speaking.
Types of Informative Speeches.
Strategies to Enhance Audience Understanding.
Speaker's Homepage: Finding Late-Breaking News and Information for Your Speech.
Strategies to Enhance Audience Interest.
Strategies to Enhance Audience Recall.
Informative Speech: Brain Fingerprinting, by Chad Crowson.
Chapter 16. Principles of Persuasive Speaking.
How to Motivate Listeners.
How to Develop Your Persuasive Speech.
Putting Persuasive Principles into Practice.
Speaker's Homepage: Finding Out About Congressional Legislation for Persuasive Speeches.
Chapter 17. Using Persuasive Strategies.
Enhancing Your Credibility.
Using Logic and Evidence to Persuade.
Using Emotion to Persuade.
Speaker's Homepage: Information Triage—Identifying Reasoning Fallacies.
Strategies for Adapting Ideas to People and People to Ideas.
Strategies for Organizing Persuasive Messages.
Persuasive Speech: Genetic Discrimination, by Steve Zammit.
Chapter 18. Special-Occasion Speaking.
Public Speaking in the Workplace.
Speaker's Homepage: A Toast to You and Yours: Tips for Making Toasts.
Chapter 19. Speaking in Small Groups.
Solving Problems in Groups and Teams.
Tips for Participating in Small Groups.
Using the Power of Technology in Groups.
Leadership in Small Groups.
Speaker's Homepage: Using Parliamentary Procedures to Give Structure to Large Groups.
Presenting Group Recommendations.
Tips for Planning a Group Presentation.
Tips for Making a Group Presentation.
Appendix A: The Classical Tradition of Rhetoric.
Appendix B: Suggested Speech Topics.
Appendix C: Speeches for Analysis and Discussion.
Martin Luther King, Jr., I Have a Dream.
Cynthia Opheim, Making Democracy Work: Your Responsibility to Society.
Sarah Root, Antibiotic Resistant Bacteria.
Kittie Grace, Unsanitary Hotels.
Jimmy Ficaro, The Cost of Out Conscience: Changing Patent Laws for Overpriced Prescription Drugs.
Karon Bowers, Schadenfreude.
Most Helpful Customer Reviews
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