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Public Speaking: An Audience-Centered Approach / Edition 8

Public Speaking: An Audience-Centered Approach / Edition 8

by Steven A. Beebe


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Product Details

ISBN-13: 2900205784621
Publisher: Pearson
Publication date: 02/23/2011
Series: MySpeechLab Series
Edition description: Older Edition
Pages: 480
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Steven A. Beebe is serving in his 28th year as Chair, of the Department of Communication Studies at
Texas State University. He is Regents’ and University Distinguished Professor of Communication Studies. He also served as Associate Dean of College of Fine Arts and Communication for 25 years. Steve is an author and co-author of twelve books (with multiple editions totaling more than 65 books), more than 50 articles and book chapters, as well as over 150 papers and presentations at professional conferences. Steve’s communication books have been used at hundreds of colleges and universities throughout the world making him one of the top communication textbook authors in the United States. Steve is President of the National Communication Association (NCA), the largest professional communication association in the world.

Susan J. Beebe has been on the faculty of the Department of English at Texas State University-San Marcos since 1988. As Director of Lower-Division Studies in English, she directs the first-year writing and sophomore literature programs and helps to train and mentor some 60 graduate teaching assistants annually. Sue’s professional interests and expertise encompass both oral and written communication. She has co-authored with Steven Beebe several communication textbooks used at more than a thousand universities worldwide. In addition, she has published articles, conference papers, and teaching materials in both English and communication studies.

Table of Contents

@NOTE= Chapters conclude with “Summary” and “Being Audience-Centered: A Sharper Focus.”

Chapter 1. Introduction to Public Speaking.
Why Study Public Speaking?
Public Speaking and Conversation.
The Communication Process.
The Rich Heritage of Public Speaking.
Public Speaking and Diversity.
Speaker's Homepage: The Power of the Internet.

Chapter 2. Overview of the Speechmaking Process.
Improving Your Confidence as a Speaker.
Speaker's Homepage: Tips for Managing Your Communication Apprehension.
Preparing Your First Speech: An Overview of the Speechmaking Process.
Sample First Speech: Can You Read My Mind?, by Christopher Therit.

Chapter 3. Ethics and Free Speech.
Speaking Freely.
Speaking Ethically.
Speaker's Homepage: Ethics and Free Speech.
Listening Ethically.

Chapter 4. Listening.
Barriers to Effective Listening.
Becoming a Better Listener.
Improving Your Note-Taking Skills.
Listening and Critical Thinking.
Speaker's Homepage: Practicing Your Critical Listening Skills.
Analyzing and Evaluating Speeches.

Chapter 5. Analyzing Your Audience.
Becoming an Audience-Centered Speaker.
Analyzing Your Audience Before You Speak.
Speaker's Homepage: Gathering Information About Your Audience.
Adapting to Your Audience as You Speak.
Analyzing Your Audience After You Speak.

Chapter 6. Developing Your Speech.
Select and Narrow Your Topic.
Speaker's Homepage: Using the Web to Prime Your Creative Pump for a Speech Topic.
Determine Your Purpose.
Develop Your Central Idea.
Generate and Preview Your Main Ideas.
Meanwhile, Back at the Computer…

Chapter 7. Gathering Supporting Materials.
Personal Knowledge and Experience.
The Internet.
Speaker's Homepage: Evaluating Websites.
Library Resources.
Resources from Special-Interest Groups and Organizations.
Research Strategies.

Chapter 8. Supporting Your Speech.
Descriptions and Explanations.
Speaker's Homepage: Using the Internet to Find Interesting Supporting Material.
Selecting the Best Supporting Material.

Chapter 9. Organizing Your Speech.
Organizing Your Main Ideas.
Speaker's Homepage: Internet Resources to Help You Organize Your Speech.
Subdividing Your Main Ideas.
Integrating Your Supporting Material.
Organizing Your Supporting Material.
Developing Signposts.
Supplementing Signposts with Visual Aids.

Chapter 10. Introducing and Concluding Your Speech.
Purposes of Introductions.
Effective Introductions.
Speaker's Homepage: Using the Web to Find an Attention-Catching Introduction.
Purposes of Conclusions.
Effective Conclusions.
Inspirational Appeals or Challenges.

Chapter 11. Outlining Your Speech.
Preparation Outline.
Speaker's Homepage: Using Internet Resources to Improve Your Outlining Skill.
Delivery Outline.

Chapter 12. Using Words Well: Speaker Language and Style.
Oral versus Written Language Style.
Using Words Effectively.
Adapting Your Language Style to Diverse Listeners.
Crafting Memorable Word Structures.
Speaker's Homepage: Using Internet Resources to Polish Your Spoken Prose.
Tips for Using Language Effectively.

Chapter 13. Delivering Your Speech.
The Power of Speech Delivery.
Methods of Delivery.
Characteristics of Effective Delivery.
Audience Diversity and Delivery.
Speaker's Homepage: Evaluating Speaker Delivery.
Rehearsing Your Speech: Some Final Tips.
Delivering Your Speech.
Adapting Your Speech Delivery for Television.

Chapter 14. Using Presentation Aids.
The Value of Presentation Aids.
Types of Presentation Aids.
Guidelines for Developing Presentation Aids.
Speaker's Homepage: Using the Internet as a Source for Visuals for Your Speech.
Guidelines for Using Presentation Aids.

Chapter 15. Speaking to Inform.
Goals of Informative Speaking.
Types of Informative Speeches.
Strategies to Enhance Audience Understanding.
Speaker's Homepage: Finding Late-Breaking News and Information for Your Speech.
Strategies to Enhance Audience Interest.
Strategies to Enhance Audience Recall.
Informative Speech: Brain Fingerprinting, by Chad Crowson.

Chapter 16. Principles of Persuasive Speaking.
Persuasion Defined.
How to Motivate Listeners.
How to Develop Your Persuasive Speech.
Putting Persuasive Principles into Practice.
Speaker's Homepage: Finding Out About Congressional Legislation for Persuasive Speeches.

Chapter 17. Using Persuasive Strategies.
Establishing Credibility.
Enhancing Your Credibility.
Using Logic and Evidence to Persuade.
Using Emotion to Persuade.
Speaker's Homepage: Information Triage—Identifying Reasoning Fallacies.
Strategies for Adapting Ideas to People and People to Ideas.
Strategies for Organizing Persuasive Messages.
Persuasive Speech: Genetic Discrimination, by Steve Zammit.

Chapter 18. Special-Occasion Speaking.
Public Speaking in the Workplace.
Ceremonial Speaking.
Speaker's Homepage: A Toast to You and Yours: Tips for Making Toasts.
After-Dinner Speaking.

Chapter 19. Speaking in Small Groups.
Solving Problems in Groups and Teams.
Tips for Participating in Small Groups.
Using the Power of Technology in Groups.
Leadership in Small Groups.
Managing Meetings.
Speaker's Homepage: Using Parliamentary Procedures to Give Structure to Large Groups.
Presenting Group Recommendations.
Tips for Planning a Group Presentation.
Tips for Making a Group Presentation.


Appendix A: The Classical Tradition of Rhetoric.

Appendix B: Suggested Speech Topics.

Appendix C: Speeches for Analysis and Discussion.
Martin Luther King, Jr., I Have a Dream.
Cynthia Opheim, Making Democracy Work: Your Responsibility to Society.
Sarah Root, Antibiotic Resistant Bacteria.
Kittie Grace, Unsanitary Hotels.
Jimmy Ficaro, The Cost of Out Conscience: Changing Patent Laws for Overpriced Prescription Drugs.
Karon Bowers, Schadenfreude.


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Public Speaking: An Audience-Centered Approach 1.8 out of 5 based on 0 ratings. 4 reviews.
A_Sloan More than 1 year ago
Everyone should learn about public speaking. This book is helpful in providing the techniques for overcoming stage-fright, composing your speech, reading your audience, and that’s just the beginning. As much as I found this book informative, the real inspiration to find confidence in speaking came from the book Success Secrets of the Motivational Superstars. Through profiling 15 of the most famous motivational speakers that author brings out their keys to finding their message and connecting with their audience.
Anonymous More than 1 year ago
leanneL More than 1 year ago
I rented the book thinking it would be economical and it in fact was not. I had to pay additionally for a code that should have come with the book which made me end up apying more. Also i opted for the barnes and noble membership to recieve free shipping and i did not receive free shipping and they charged me for the membership even though i cancelled it.
Anonymous More than 1 year ago