Pub. Date:
SAGE Publications
Publishing: Principles and Practice / Edition 1

Publishing: Principles and Practice / Edition 1

by Richard Guthrie
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Product Details

ISBN-13: 9781847870155
Publisher: SAGE Publications
Publication date: 09/21/2011
Pages: 225
Sales rank: 1,211,519
Product dimensions: 6.50(w) x 9.40(h) x 0.50(d)

About the Author

Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and Ph D in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London.

He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the e Frenzy of 2000: Stephen King and the e-book," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar's demise and the Murdoch factor (Logos, 14/4, 2003)

Table of Contents

Chapter 1: A History of Books
The First Paradigm: From Vellum Codex to Print Book
1475-1533: The Early English Trade
1533-1694: Age of Control
1694-1774: Rise of 'The Publisher'
1774-1935: Era of the Publishing Firm
1935-1970: The Paperback Revolution
1965-Now: Conglomerate Publishing
Chapter 2: The Publishing Process
The Value Chain
The Editor's Task
The Production Process
Architecture of the Book
Printing, Paper & Bookbinding
Budgeting a Book
Author-House Relations
Chapter 3: Sectors in the Anglophone Model
Consumer or Trade Books
Academic, Scholarly or Higher Education Publishing
Professional and Journal Publishing
English Language Training
Children's Books
Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009
Chapter 4: Craft to Corporation
The Business of Publishing
The Corporatisation of Books
Corporate Strategies
The Mechanics of Mergers
The Rise of the Big Five Trade Publishers
The Twenty-First Century
Chapter 5: Copyright and Publishing Law
The Statute of Anne
Timeline of Copyright and Intellectual Property Law
Copyright Today
Defamation and Libel
Seditious Libel
Malicious Falsehood
Libel & Libel Tourism
Copyright Infringement
Moral Right and Integrity
Digital Law
Fair Use and First Sale in the Digital Age
Chapter 6: Rights and Contracts
Book Club Rights
Paperback Rights
Translation Rights
Serial Rights
Territorial Rights
Other Anglophone Markets
Publishing Contracts
Contract Clauses
Subsidiary Rights in Contracts
Chapter 7: Marketing, Promotion and Bookselling
The Marketing Jigsaw
Sales Timeline & Techniques
The Blurb
Business to Consumer (B2C)
Prizes and Sales
Bookselling Practice
How and Why Books Sell
Discounts, Sale and Return
Chapter 8: The Era of Digital Publishing
The Internet
Open Source Culture
Social Networking
Broadcasting v. Networking
Media Regulation
Guerilla Marketing
Piracy & Digital Music
Print on Demand (POD)
Google Books

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