Publishing: Principles and Practice / Edition 1 available in Paperback
At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.
The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
|Product dimensions:||6.50(w) x 9.40(h) x 0.50(d)|
About the Author
Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and Ph D in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London.
He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the e Frenzy of 2000: Stephen King and the e-book," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar's demise and the Murdoch factor (Logos, 14/4, 2003)
Table of Contents
IntroductionChapter 1: A History of Books The First Paradigm: From Vellum Codex to Print Book 1475-1533: The Early English Trade 1533-1694: Age of Control 1694-1774: Rise of 'The Publisher' 1774-1935: Era of the Publishing Firm 1935-1970: The Paperback Revolution 1965-Now: Conglomerate PublishingChapter 2: The Publishing Process The Value Chain The Editor's Task The Production Process Architecture of the Book Printing, Paper & Bookbinding Budgeting a Book Author-House Relations Agents Writers ReadersChapter 3: Sectors in the Anglophone Model Consumer or Trade Books Academic, Scholarly or Higher Education Publishing Professional and Journal Publishing Education English Language Training Reference Children's Books Religion Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009Chapter 4: Craft to Corporation Brands The Business of Publishing The Corporatisation of Books Corporate Strategies The Mechanics of Mergers The Rise of the Big Five Trade Publishers The Twenty-First CenturyChapter 5: Copyright and Publishing Law The Statute of Anne Timeline of Copyright and Intellectual Property Law Copyright Today Defamation and Libel Seditious Libel Malicious Falsehood Obscenity Libel & Libel Tourism Copyright Infringement Moral Right and Integrity Digital Law Fair Use and First Sale in the Digital AgeChapter 6: Rights and Contracts Book Club Rights Paperback Rights Translation Rights Serial Rights Territorial Rights Other Anglophone Markets Publishing Contracts Contract Clauses Subsidiary Rights in ContractsChapter 7: Marketing, Promotion and Bookselling The Marketing Jigsaw Sales Timeline & Techniques The Blurb Business to Consumer (B2C) Prizes and Sales Bookselling Practice How and Why Books Sell Discounts, Sale and ReturnChapter 8: The Era of Digital Publishing The Internet Open Source Culture Social Networking Broadcasting v. Networking Media Regulation Advertising Guerilla Marketing Piracy & Digital Music Print on Demand (POD) Google Books E-Books