Pull: Marketing Secrets the Fortune 100 Use

Pull: Marketing Secrets the Fortune 100 Use

by Keith Chambers




Legendary marketing maverick, Keith Chambers, shares his successful and innovative techniques in Pull: Marketing Secrets the Fortune 100 Use. With Pull, Chambers recreates his remarkable 'big-business' marketing methodology for small and medium-sized businesses.

He explains how Pull, (a force in the marketing universe that compels humans to take anything that occurs as extraordinary and quickly make it ordinary), relates to maintaining a strong business identity and presence.
He shares the turning points that defined his careers' direction, how best to understand consumer needs, the secrets of his communication model, the components of a successful branding and marketing strategy, and how to implement that strategy.

Keith has assisted more than five hundred goods and service providers in formulating their marketing approach, including Clorox, Del Monte, Campbell's, Coppertone, Arm & Hammer, Sparkletts, Hormel, Scotch-Brite, and Equal. He has helped brands as varied as Claritin and the Miss America Pageant develop and convey their product message to the consumer.

With Pull, Chambers shows how his proven techniques can work for any business, regardless of their size or product.

Product Details

ISBN-13: 9780976861775
Publisher: Polimedia Publishing
Publication date: 11/10/2009
Product dimensions: 6.00(w) x 8.90(h) x 0.90(d)

About the Author

Frequently and consistently ahead of his time, Keith Chambers is often referred to as a renaissance man within the marketing community. He founded The Chambers Group in 1974, which is headquartered in Los Angeles with offices in Minneapolis and Philadelphia. Keith's proudest achievement though, is his relationship with his sons, Branden and Eric. Together, they have established Chambers Brothers Entertainment, developing films such as Cheech & Chongs Animated Movie, and programming for Spike TV and others. Keith has begun work on his next book and looks forward to the day when he can conduct business from his surfboard.

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