Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities

Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities

by Douglas W. Hubbard


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The ultimate guide to mining the Internet for real-timeassessment of trends and data

Showing how the Internet can be an incredible tool forbusinesses and others to measure trends in real time, Pulsedescribes tools for inexpensive and real time measurementmethodologies businesses can start using right away. This timelybook also puts this emerging science in perspective and explainshow this new measurement instrument will profoundly change decisionmaking in business and government.

  • Shows how the Internet can be used as an incredibly powerfulmeasurement tool
  • Reveals how to mine the Internet to measure and forecastbusiness progress
  • Written by leading expert in business analytics and performancemanagement

Pulse reveals how the Internet is evolving into a tool formeasuring and forecasting trends in society, the economy, publicopinion and even public health and security. It is an absolutelyessential book for every business leader to turn a powerful,underutilized tool to its complete potential.

Product Details

ISBN-13: 9780470932360
Publisher: Wiley
Publication date: 05/03/2011
Pages: 208
Product dimensions: 5.90(w) x 9.10(h) x 0.90(d)

About the Author

Douglas W. Hubbard is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of difficult measurements and the application of quantitative methods to complex and uncertain problems. He has written articles for InformationWeek, CIO Enterprise, and DBMS magazine and is the author of the bestselling How to Measure Anything: Finding the Value of Intangibles in Business, Second Edition and The Failure of Risk Management: Why It's Broken and How to Fix It.

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Table of Contents



Part I Introduction to the Pulse: A New Kind ofInstrument.

Chapter 1 A New Era for Measuring and PredictingSociety.

An Emerging Science: What is This New Thing?

What Applied Cybersociology Isn't.

The Major Areas of the Macro-Pulse

But What Does All of This Mean for Us?


Chapter 2 The History of Seeing the Forest through theTrees.

The King's Surveys.

The Dawn of Stats, Maps, and Telegraphs.

The Rise of the Machines.

The Struggle to Become a Science.


Chapter 3 Emergence of the Pulse and the New ResearchDiscipline.

The New Data Source.

Digital Lives: Increasing Time and Activities per Person.

Open Pastures: A New Field of Research.

Proving the Pulse: Addressing Misconceptions about the Data.


Chapter 4 The Dynamics of The Pulse.

Incentives: Why The Pulse Exists.

The Systems behind Getting and Sharing Data.

Collaboration and Competition.

Power Law: Why a Few Sources Tell Us a Lot on the Internet.


Part II The Sources of the Pulse.

Chapter 5 What Our Surfing Says.

Tracking Flu Outbreaks: A Faster, Better, and CheaperMethod.

A Do-It-Yourself Pulse Tracking Example: Using Google Trends forEconomic Predictions.

More Searchology: The Body of Research Grows.

Caveats and Miscellaneous Considerations for Searchologists.


Chapter 6 Friend as a Verb.

How Do Social Networks Matter?

The Dynamic Duo of Social Connections: Two Leaders in PracticalNetwork Research.

Forecasting the Crowd.

Social Networks in the Pulse.


Chapter 7 What We Say Online Matters.

An Introduction to Analyzing Buzz: Counting Tweets PredictsMovie Box Office Receipts.

Predicting the Broader Economy with Tweets.

Predicting Markets with Anxiety.

Tools and Miscellanea for Tapping into the Global Mood.


Chapter 8 Three Potential Pulses: Travelling, Shopping, andPlaying.

Our Flow and the Pulse: What the Movements of Millions of PeopleTell Us.

The Shopping Pulse.

Playtime and the Pulse.


Part III Effects of the Pulse.

Chapter 9 Making the Pulse Practical.

Re-Thinking Real-Time Decisions in the Pulse.

A Brief Overview of the Economics of Timely Information.

Overcoming Cultural and Conceptual Obstacle: Maximizing theValue of the Pulse.

Implementing the Pulse.


Chapter 10 The Future of the Pulse and its NewChallenges.

Users and the Data They Share Will Increase.

Services Will Be Better and Make More Data Public.

Research and Models.

From Communicators to Tricorders - for Everyone.

Evolving Challenges and Opportunities for Users of thePulse.


About the Author.


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