Former Field Coordinator for Hillary Clinton's 2016 presidential campaign, Alicia Bonner Ness saw there was a disconnect between passion and action. Whether you're itching to start a movement, in the midst of building a mission-driven brand, or rebranding an organization, Purpose Power will inspire you to imagine new possibilities.
The book explains the Heptagon Method, a seven-step framework that helps you take big ideas from ideology to action. It instructs how you can motivate your allies to become advocates for your cause. Often, when you’re focused on sparking change, the natural instinct is to rush to action. This bias toward action and against analysis paralysis—the antithesis of enthusiasm and momentum—can be a real asset for organizations motivated to make a difference. But leaders should also be wary of haphazard action leading to inconsistent results. This book clarifies the strategic sequence of action required to catalyze a movement.
Infused with instructive elements from the author’s own heart-felt life story, Purpose Power illustrates the incredible capacity of narrative to shake advocates, volunteers, and donors out of their apathetic slumbers. Stories take us by the hand and lead us into a new perspective so we can more clearly see what matters. We can all become champions of higher purpose. In a world where some of the mightiest can’t help but wonder if bending the arc towards justice is really worth the effort, Purpose Power offers a much-needed message of hope: we can learn as much from our failures as from our successes and really, it’s only fun if you’re not sure it’s going to work.
|Publisher:||W. Brand Publishing|
|Product dimensions:||5.51(w) x 8.50(h) x 0.58(d)|
Table of Contents
Chapter 1: Purpose is the Heart of Progress 1
Chapter 2: The Magic Behind the Heptagon Method 29
Chapter 3: Put Your Mission Where Your Mouth Is 51
Chapter 4: Identity Brings Ideology to Life 79
Chapter 5: Getting From Meaning to Message 105
Chapter 6: The Terrible Truth About Stories That Stick 127
Chapter 7: Crafting a Brand That Compels You to Care 145
Chapter 8: Unleashing the Power of Community 163
Chapter 9: Inspiring Individuals to Take Action 183
Chapter 10: The Heptagon Method at Work 205
Chapter 11: Conclusion 227
About the Author 251