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Purposeful Speaking / Edition 1 available in Paperback
Purposeful Speaking, 1/eis a 4-color version of Koch's popular introduction to public speaking text, known for its intentionally-brief, nuts and bolts approach. Considered the "best of the brief books" available in the market, Purposeful Speaking has been praised for its simplicity and practical, step-by-step approach to developing and delivering effective speeches. The book continues to offer a clear, concise approach to the speechmaking process, allowing the reader to concentrate on the preparation, practice and presentation of their speeches without getting bogged down in theoretical discussions. This version continues to provide a briefer, lower-cost alternative to traditional books, while offering an enhanced full-color design and expanded pedagogy, including all-new chapter reviews, exercises, running glossary and "Working with the Web" boxes.
Table of Contents
1 Speech Communication
The Communicative Act
The Truth about Nervousness
How to Develop Self-Confidence
Visual Imagery for Confidence in Public Speaking
A Script for Using Visual Imagery to Develop Confidence in Speaking
Ethics in Communication
2 Audience Analysis
Who Exactly Is My Audience?
What Response Can I Reasonably Expect from My Audience?
Will My Audience Find This Subject Useful?
Will My Audience Find This Subject Interesting?
What Is My Audience’s Knowledge of My Subject?
What Demographic Characteristics Should I Consider About My Audience?
Is My Audience’s Attitude Favorable, Indifferent, or Opposed?
3 Determine Your Purpose and Subject
Selecting a Subject
The Central Idea
4 The Introduction and Conclusion
Objectives of Introductions
Attention Step in Introductions
Types of Conclusions
Sample Full Sentence Outline for a Speech to Instruct
5 Gathering Supporting Material
Personal Experience and Knowledge
Ethics in Using the Internet
The World Wide Web
6 Supporting Your Ideas
Comparison and Contrast
Computer-Generated Visual Aids
7 Speech Assignments
Preparing the Content of Your Speech
Organizing Your Speech
Planning the Body
Outlining Your Speech
Body of Speech
8 Delivering Your Speech
Effective Word Choice
Sample Delivery Outline
Using Note Cards
Practicing the Speech
Guidelines for Informative Speaking
Sample Speech to Inform
Appendix: Sample Informative Speech Topics
Other Forms of Reasoning
Types of Persuasive Speeches
Sample Speech to Convince
Sample Speech to Reinforce
Appendix: Sample Persuasive Speech Topics
11 Group Communication
The Functions of Discussion
Types of Discussion
Participating in Discussion
Moderating the Discussion
A Pattern for Problem Solving