Qualitative Research in Business and Management

Qualitative Research in Business and Management

by Michael David Myers

Hardcover(Second Edition)

$144.00
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Product Details

ISBN-13: 9780857029737
Publisher: SAGE Publications
Publication date: 04/05/2013
Edition description: Second Edition
Pages: 296
Product dimensions: 6.90(w) x 9.60(h) x 0.80(d)

About the Author

Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.

Table of Contents

PART ONE: INTRODUCTION
How to Use This Book
Overview of Qualitative Research
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
Research Design
Philosophical Perspectives
Ethics
PART THREE: QUALITATIVE RESEARCH METHODS
Action Research
Case Study Research
Ethnographic Research
Grounded Theory
PART FOUR: DATA COLLECTION TECHNIQUES
Interviews
Participant Observation and Fieldwork
Using Documents
PART FIVE: ANALYSING QUALITATIVE DATA
Analysing Qualitative Data: An Overview
Hermeneutics
Semiotics
Narrative Analysis
PART SIX: WRITING UP AND PUBLISHING
Writing up
Getting Published
PART SEVEN: CONCLUSION
Qualitative Research in Perspective

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