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An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches.
Key features include:
- Case studies, exercises, further reading and examples from first-tier journals
- An enhanced Companion Website including journal articles and weblinks
- Chapters on writing up research and how to get your research published.
Visit the Companion Webiste at www.sagepub.co.uk/myers2e
|Edition description:||Second Edition|
|Product dimensions:||6.90(w) x 9.60(h) x 0.80(d)|
About the Author
Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.
Table of Contents
PART ONE: INTRODUCTIONHow to Use This BookOverview of Qualitative ResearchPART TWO: FUNDAMENTAL CONCEPTS OF RESEARCHResearch DesignPhilosophical PerspectivesEthicsPART THREE: QUALITATIVE RESEARCH METHODSAction ResearchCase Study ResearchEthnographic ResearchGrounded TheoryPART FOUR: DATA COLLECTION TECHNIQUESInterviewsParticipant Observation and FieldworkUsing DocumentsPART FIVE: ANALYSING QUALITATIVE DATAAnalysing Qualitative Data: An OverviewHermeneuticsSemioticsNarrative AnalysisPART SIX: WRITING UP AND PUBLISHINGWriting upGetting PublishedPART SEVEN: CONCLUSIONQualitative Research in Perspective