Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

by Jim Koch
Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

by Jim Koch


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NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, and Forbes

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

“Boston Beer’s Jim Koch offers readers a six-pack of wisdom.” – The Boston Globe

Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it.

Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching you own thirst – or someone else’s?

"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career." —Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co

Product Details

ISBN-13: 9781250070500
Publisher: Flatiron Books
Publication date: 04/12/2016
Pages: 272
Sales rank: 1,132,291
Product dimensions: 6.10(w) x 9.40(h) x 1.10(d)

About the Author

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great grandfather’s recipe and set to the task of revolutionizing American beer. Samuel Adams Boston Lager has been an important catalyst in the American Craft Beer Revolution for more than thirty years, bringing full-flavored, award-winning beer to the American beer landscape. The Boston Beer Company has become one of the leading American craft breweries and now accounts for just over one percent of the U.S. beer market.

Table of Contents

PART I: Mashing
1. Blow It Up
2. Turn Your Receiver On
3. Open Yourself to “Holy Shit”
4. Make It Better or Cheaper
5. Do the Math
6. Avoid “Smart” Investors
7. Look Hard for Talent. Then Look Again
8. The Best Marketing Plan Ever
9. Find Your Yoda
10. Sacred Cod Boston Lager?
11. The Difference Between Sex and Masturbation
PART II: Boiling And Cooling
12. String Theory
13. “I Make My Money When I Buy the Goods”
14. The Strength of the Weak
15. The Golden Rule of Selling
16. My Best Sales Call of All Time
17. You Can’t Hear with Someone Else’s Ears
18. You Don’t Climb a Mountain to Get to the Middle
19. Give Them Something to Talk About
20. When You’re Right, Push It
21. Take the Giant Turds in Stride
PART III: Fermenting
22. Grow Skinny
23. If You’re Not the Lead Dog, the Scenery Never Changes
24. Launch Your Long Shots
25. There’s No Pretending About Quality
26. The Most Expensive Education You’ll Ever Get
27. We Take Beer Seriously, but Not Ourselves
28. The CEO Flies Coach
29. The “Fuck You” Rule
30. Always Raise the Average
31. Make Your Public Offering Public
32. Learn to Take a Punch
PART IV: Maturation
33. Grow When You’re Not Growing
34. Endure the Endings
35. Mind Your Protection
36. If the Sun Is Shining, Look Out for an Avalanche
37. The Recall: Our Best Crisis Ever
38. Let Helga Do the Talking
PART V: Packaging
39. Practice Fingerspitzengefu¨hl
40. Stop Painting and Start Partnering
41. Welcome the Dude with the Gold-Painted Toenails
42. Quench Your Own Thirst
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