In the last decade, we’ve learned to harness the power of iteration to innovate faster—we’ve invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.
When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation.
Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory.
This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don’t have to be a natural-born visionary to produce extraordinary results.
Related collections and offers
|Product dimensions:||6.00(w) x 9.00(h) x 0.58(d)|
About the Author
Table of Contents
Introduction: A Repeatable Model for Building World-Changing Products 1
Part I Innovating Smarter Requires a New Mindset
1 Why We Need Radical Product Thinking 15
2 Product Diseases: When Good Products Go Bad 30
Part II The Five Elements of Radical Product Thinking
3 Vision: Envisioning Change 45
4 Strategy: Connecting the Why with the How 62
5 Prioritization: Bringing Balance to the Force 78
6 Execution and Measurement: Taking Action (Finally!) 95
7 Culture: Radical Product Thinking Your Organization 112
Part III Making Our World a Little More Like the One We Want to Live In
8 Digital Pollution: The Collateral Damage to Society 135
9 Ethics: The Hippocratic Oath of Product 149
Conclusion: Radical Product Thinkers Creating Change 169
About the Author 203