Radical Product Thinking: The New Mindset for Innovating Smarter

Radical Product Thinking: The New Mindset for Innovating Smarter

by R. Dutt


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Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.

In the last decade, we’ve learned to harness the power of iteration to innovate faster—we’ve invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.

When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation.

Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory.

This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don’t have to be a natural-born visionary to produce extraordinary results.

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Product Details

ISBN-13: 9781523093311
Publisher: Berrett-Koehler Publishers
Publication date: 09/28/2021
Pages: 216
Sales rank: 1,127,279
Product dimensions: 6.00(w) x 9.00(h) x 0.58(d)

About the Author

R. Dutt is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies that she founded. She has built products in industries including broadcasting, media, advertising technology, government, consumer, robotics, and wine. Dutt advises organizations from high-tech startups to government agencies on building radical products that create a fundamental change instead of optimizing the status quo. She also teaches entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business. Dutt cofounded Radical Product Thinking as a movement of leaders creating vision-driven change and is a frequent speaker at business events and conferences around the world. She graduated from MIT with a bachelor’s and master’s degrees in electrical engineering and speaks nine languages, currently learning her tenth.

Table of Contents

Introduction: A Repeatable Model for Building World-Changing Products 1

Part I Innovating Smarter Requires a New Mindset

1 Why We Need Radical Product Thinking 15

2 Product Diseases: When Good Products Go Bad 30

Part II The Five Elements of Radical Product Thinking

3 Vision: Envisioning Change 45

4 Strategy: Connecting the Why with the How 62

5 Prioritization: Bringing Balance to the Force 78

6 Execution and Measurement: Taking Action (Finally!) 95

7 Culture: Radical Product Thinking Your Organization 112

Part III Making Our World a Little More Like the One We Want to Live In

8 Digital Pollution: The Collateral Damage to Society 135

9 Ethics: The Hippocratic Oath of Product 149

Conclusion: Radical Product Thinkers Creating Change 169

Acknowledgments 181

Notes 184

Index 196

About the Author 203

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