Pub. Date:
University of California Press
Radio Active: Advertising and Consumer Activism, 1935-1947 / Edition 1

Radio Active: Advertising and Consumer Activism, 1935-1947 / Edition 1

by Kathleen M. Newman


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Product Details

ISBN-13: 9780520235908
Publisher: University of California Press
Publication date: 05/17/2004
Edition description: New Edition
Pages: 250
Product dimensions: 6.00(w) x 9.00(h) x 0.50(d)

About the Author

Kathy M. Newman is Associate Professor of English at Carnegie Mellon University.

Table of Contents

List of Tables

Introduction. The Dialectic between Advertising and Activism

Part I. Cultural Critics in the Age of Radio
Chapter 1. The Psychology of Radio Advertising: Audience
Intellectuals and the Resentment of Radio Commercials
Chapter 2. "Poisons, Potions, and Profits": Radio Activists and the Origins of the Consumer Movement

Part II. Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time
Chapter 3. The Consumer Revolt of "Mr. Average Man": Boake Carter and the CIO Boycott of Philco Radio
Chapter 4. Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas
Chapter 5. "I Won’t Buy You Anything But Love, Baby": NBC, Donald Montgomery, and the Postwar Consumer Revolt

Conclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic


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