The Radio Station: Broadcast, Satellite and Internet / Edition 8

The Radio Station: Broadcast, Satellite and Internet / Edition 8

by Michael C Keith
ISBN-10:
0240811860
ISBN-13:
9780240811864
Pub. Date:
07/13/2009
Publisher:
Taylor & Francis
Select a Purchase Option (Older Edition)
  • purchase options
    $13.47 $59.95 Save 78%
    • Free return shipping at the end of the rental period details
    • Textbook Rentals in 3 Easy Steps  details
    icon-error
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options
    $29.50 $59.95 Save 51% Current price is $29.5, Original price is $59.95. You Save 51%.
    icon-error
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options

Overview

The Radio Station: Broadcast, Satellite and Internet / Edition 8

The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.

The Radio Station details all departments within a radio station—be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading.

The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites.

This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.

Please visit the companion website (http://www.taylorandfrancis.com/cw/keith-9780240811864/) and click on the Resources tab at the top for helpful links and extra content.

Product Details

ISBN-13: 9780240811864
Publisher: Taylor & Francis
Publication date: 07/13/2009
Edition description: Older Edition
Pages: 368
Product dimensions: 8.50(w) x 10.80(h) x 0.80(d)

Table of Contents

Foreword by Lee Abrams

Preface

What's new to this edition

Tip Sheet

CHAPTER 1 State of the Fifth Estate
In the Air-Everywhere
A Household Utility
A Toll on Radio
Birth of the Networks
Conflict in the Air
Radio Prospers during the Depression
Radio During World War II
Television Appears
A New Direction
Radio Rocks and Roars
FM's Ascent
AM Stereo
Noncommercial/Public Radio
Proliferation and Frag-Out
Profits in the Air
Economics and Survival
Consolidations, Downsizings, and Clusters
Buying and Selling
Digital and HD Radio Revolution
Satellite and Cable Radio
Internet Radio
Mobile Music Services
LPFM (Low Power FM)
Radio and Government Regulations
Jobs and Equality in Radio
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING

Chapter 2 Station Management
Nature of the Business
The Manager as Chief Collaborator
What Makes a Manager?
The Manager's Duties and Responsibilities
Organizational Structure
Managing the Cluster
Human Resources
Who Do Managers Hire?
The Manager and the Profit Motive
The Manager and the Community
The Manager and the Government
The Public File
The Manager and Unions
The Manager and Industry Associations
Buying or Building a Radio Station
CHAPTER HIGHLIGHTS
APPENDIX: Code of Federal Regulations
SUGGESTED FURTHER READING

Chapter 3 Programming
Program Formats
The Programmer
The Program Director's Duties and Responsibilities
Programming a Cluster Operation
Satellite Radio Programming Department
Elements of Programming
Station Websites, Podcasts, and Blogs
The Program Director and the Audience
The Program Director and the Music
The Program Director and the FCC
The Program Director and Upper Management
CHAPTER HIGHLIGHTS
APPENDIX: A Station Owner Airchecks his Programming
SUGGESTED FURTHER READING

Chapter 4 Sales
Commercialization: A Retrospective
Selling Airtime
Becoming an Account Executive
The Sales Manager
Radio Sales Tools
Points of the Pitch
Levels of Sales
Spec Spots
Objectives of the Buy
Prospecting and List Building
Planning the Sales Day
Selling with and without Numbers
Advertising Agencies
Rep Companies
Website and Podcast Selling
Nontraditional Revenue
Trade-Outs
CHAPTER HIGHLIGHTS
APPENDIX: A Station Owner Conveys his Sales Philosophy to His Manager
SUGGESTED FURTHER READING

Chapter 5 News
News from the Start
News and Today's Radio
The Newsroom
The All-News Station
The Electronic Newsroom
The News Director
What Makes a Newsperson?
Preparing the News Story
Organizing the Newscast
Wire and Internet Services
Radio Network News
Radio Sportscasts
Radio News and the FCC
News Ethics
Traffic Reports
News in Music Radio
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING

Chapter 6 Research
Who Is Listening?
The Ratings and Survey Services
Qualitative and Quantitative Data
Portable People Meter (PPM)
In-House Research Techniques
Research Deficits
How Agencies Buy Radio
Careers In Research
The Future of Research in Radio
CHAPTER HIGHLIGHTS
APPENDIX 6A: Glossary of Terms
APPENDIX 6B: Direct Marketing Results Rely on Research Data to Present its Marketing Goals. Courtesy DMR
SUGGESTED FURTHER READING

Chapter 7 Promotion
Past and Purpose
Promotions Practical and Bizarre
The Promotion Director's/Manager's Job
Whom Promotion Directors Hire
Types of Promotion
Sales Promotion
Research and Planning
Budgeting Promotions
Promotions and the FCC
Broadcast Promotion and Marketing Executives
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING

Chapter 8 Traffic and Billing
The Air Supply
The Traffic Manager
The Traffic Manager's Credentials
Directing Traffic
Traffic in Clusters
Billing
The FCC and Traffic
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING

Chapter 9 Production
A Spot Retrospective
Formatted Spots
The Production Room
The Studios
Digital Editing
Copywriting
Announcing Tips
Voice-Tracking
The Sound Library
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING

Chapter 10 Engineering
Pioneer Engineers
Radio Technology
AM/FM
Satellite and Internet Radio
Digital Audio Broadcasting (DAB)
Smart Receivers
Becoming an Engineer
The Engineer's Duties
Station Log
Emergency Alert System
Automation
Posting Licenses and Permits
CHAPTER HIGHLIGHTS
APPENDIX: Federal Communications Commssion's Fact Sheet
SUGGESTED FURTHER READING

Chapter 11 Consultants and Syndicators
Radio Aid
Consultant Services
Consultant Qualifications
Consultants: Pros and Cons
Program Suppliers
Syndicator Services
Hardware Requirements and Quality
CHAPTER HIGHLIGHTS
APPENDIX: Station Critique
SUGGESTED FURTHER READING

Afterword
Jay Williams, Jr. The Future of Radio

Glossary
Index

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews