Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World

Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World

by George Franklin

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Overview

Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World by George Franklin

WHAT THEY DIDN'T TEACH YOU IN BUSINESS SCHOOL - AND WHAT YOU NEED TO KNOW.

Powerful corporate interests use their lobbyists to wield influence.
They impact our daily lives, but who are they and how do they operate?
In this tell-it-like-it-is casual narrative, the reader gets an inside look at the life of a corporate lobbyist from someone who lived it.
The book takes you from fundraisers, to the halls of Congress, to the
White House and on to China, South Africa and
Mexico with a stop at ground zero just days after 9/11.
Raisin Bran and Other Cereal Wars provides unique insights into the widely misunderstood role of corporate government relations and how it affects public policy. It is the go-to source for anyone interested in learning more about the complex and stimulating confluence of business, law, lobbying and politics.

Product Details

ISBN-13: 9781491739198
Publisher: iUniverse, Incorporated
Publication date: 08/12/2014
Pages: 154
Sales rank: 1,268,498
Product dimensions: 5.00(w) x 8.00(h) x 0.33(d)

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Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World 4.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
This book is a great read, full of anecdotes and insight about a world that is generally underrepresented (or unrepresented) in undergraduate and business school. Franklin writes a readable, engaging narrative that explains the ins and outs of corporate and political workings of lobbying and corporate government relations. I thought it was a handy and interesting read, full of fun facts and colorful characters, and I also got a feel for a crucial aspect of business that I would have had no way of learning about otherwise. I attended Princeton and never received practical teachings or training that would have been extremely helpful in my corporate experiences after school. This book is a perfect "plane read" on the way to a corporate job interview, or a useful, fun way to know more about Washington and lobbyists. Loved it!!!
Anonymous More than 1 year ago
DDM1018 More than 1 year ago
George Franklin is to be applauded for this succinct primer on government relations and the making of public policy! This personal account of his thirty year career as a lobbyist is fast paced, entertaining, and highly educational. Written with the graduate business school student in mind, this book has additional relevance to the undergraduate student  taking courses in US Government, Public Policy, etc. For the rest of us who are curious about how our government actually works and it's dance with the business world and beyond, this enlightening book can be read in one day. Isn't it time we were all more informed? 
JW99999 More than 1 year ago
This book gives a great introduction into the real world experience of a lobbyist.  This great read goes way beyond what they teach you in school and is ideal for a student or someone wanting to learn more about what it really takes.to be successful in DC.  The author gives great and witty descriptions of his experience.