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Raising Consumers: Children and the American Mass Market in the Early Twentieth Century
     

Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

by Lisa Jacobson
 

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-- Miriam Forman-Brunell, University of Missouri-Kansas City

Overview

-- Miriam Forman-Brunell, University of Missouri-Kansas City

Editorial Reviews

Television Quarterly - Nicholas Sammond
A carefully researched and well-argued discussion of the role of youth in the emergence of consumer culture.
Business History Review - Daniel Thomas Cook
Succeeds in shedding new light on the history of children as consumers... Her interesting cases are instructive.
The Journal of American History - Paula Petrik
Lisa Jacobson's work represents one of the strongest offerings in the group.
Journal of Social History - Susan J. Matt
Raising Consumers offers a convincing portrayal of how consumerism powerfully reshaped childhood.
Urban History Review - Magda Fahrni
Raising Consumers is a compelling and persuasive book and an enjoyable read.
The Historian - Steven Mintz
This marvelous history of the commercialization of childhood since 1890 shows how serious scholarship can place contemporary anxieties into fresh perspective.
Journal of Popular Culture - Jeremy K. Saucier
Undoubtedly Raising Consumers helps us to better understand the middle-class child's story in the history of American consumer culture.
American Historical Review - Arwen P. Mohun
An Admiral piece of scholarship...far more thoroughly researched and contextualized than previous work on the history of children and consumption.
H-Childhood - Kelly Schrum
An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages.
Choice
Rarely do consumer-culture scholars link popular-culture messages to their audiences so successfully....Highly recommended
Television Quarterly
A carefully researched and well-argued discussion of the role of youth in the emergence of consumer culture.

— Nicholas Sammond

Business History Review
Succeeds in shedding new light on the history of children as consumers... Her interesting cases are instructive.

— Daniel Thomas Cook

The Journal of American History
Lisa Jacobson's work represents one of the strongest offerings in the group.

— Paula Petrik

Journal of Social History
Raising Consumers offers a convincing portrayal of how consumerism powerfully reshaped childhood.

— Susan J. Matt, Weber State University

Urban History Review
Raising Consumers is a compelling and persuasive book and an enjoyable read.

— Magda Fahrni

The Historian
This marvelous history of the commercialization of childhood since 1890 shows how serious scholarship can place contemporary anxieties into fresh perspective.

— Steven Mintz

Journal of Popular Culture
Undoubtedly Raising Consumers helps us to better understand the middle-class child's story in the history of American consumer culture.

— Jeremy K. Saucier

American Historical Review
An Admiral piece of scholarship...far more thoroughly researched and contextualized than previous work on the history of children and consumption.

— Arwen P. Mohun, University of Delaware

H-Childhood
An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages.

— Kelly Schrum

Product Details

ISBN-13:
9780231509244
Publisher:
Columbia University Press
Publication date:
01/05/2005
Series:
Popular Cultures, Everyday Lives
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
320
File size:
20 MB
Note:
This product may take a few minutes to download.

What People are Saying About This

Gary Cross
Raising Consumers is a find blend of primary research and sophisticated historical analysis. Jacobson recognizes very well how marketing to children has shaped the debate around consumer culture in twentieth-century America. Her state-of-the-art approach—placing herself between those who stress capitalist manipulation of children's desire and those that emphasize children's autonomy and identity in appropriating consumer goods and images—will reach a wide and appreciative audience.

Meet the Author

Lisa Jacobson is an associate professor in the history department at the University of California, Santa Barbara.


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