Pub. Date:
Taylor & Francis
Ratings Analysis / Edition 3

Ratings Analysis / Edition 3


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Product Details

ISBN-13: 9780805854091
Publisher: Taylor & Francis
Publication date: 10/18/2005
Series: LEA's Communication Series
Edition description: REV
Pages: 338
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

Table of Contents

Contents: Preface. Part I: Applications. An Introduction to Audience Research. Audience Research in Advertising. Audience Research in Programming. Audience Research in Financial Analysis. Audience Research in Social Policy. Part II: Research Data. The Audience Measurement Business. Audience Research Methods. Ratings Research Products. Part III: Analytical Techniques. Understanding Audience Behavior. Audience Ratings: Analysis of Gross Measures. Audience Ratings: Analysis of Cumulative Measures. Appendix A: DMA Market Rankings. Appendix B: Glossary.

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