Focusing on how the business climate has changed, this inspirational audiobook outlines how the new world of business works, explores radical ways of overcoming outdated company values, and embraces an aggressive strategy that empowers talent and brand-driven organizations where everyone has a voice.
His vision: Employees who dance from project to project, making "it" up as they go along. Enterprise that reduces their bureaucracy to almost nothing. Societies that educate their young to break the rules and invent vivid new futures. More than just a how-to book for the 21st century, Re-Imagine! is a call to arms—a passionate wake-up call for the business world, educators, and society as a whole.
|Product dimensions:||7.90(w) x 10.10(h) x 1.40(d)|
About the Author
TOM PETERS continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.
Read an Excerpt
DESIGN MYTHS II; OR, WHAT TARGET KNOWS THAT YOU MAYBE DON'T
Think again about that Ferrari. That Rolex. Even that iMac. These are iconic triumphs of design, right? And they're not only lumps-they're pretty expensive lumps at that. But design is not restricted to $79,000 objects. Or even to funky $1,000 computers. If ever we needed evidence of the latter, then the startling ascent-in the face of Wal*Mart's extraordinary prowess-of US retailer Target/Tar-jay is proof positive of design's potentially Transforming Role. Time magazine called Target "the champion of America's new design democracy." Advertising Age awarded Target the coveted "Marketer of the Year" award in the millennium year… 2000. I love Target. I Truly Love the fact that Target has not changed its strategy in the slightest. Target was a discounter. Target is a discounter. Target plans to be a discounter from now until hell freezes over. Nonetheless, Target has gone, hammer and tongs, after design-as-exceptional-differentiator… and in doing so, has proven once and for all (I hope) that "discounter" and "inexpensive crap" do not have to be synonymous.
Gillette is another leader in demonstrating that Awesome Design can be applied to relatively inexpensive/"common" items. Consider the Sensor. It redefined women's shaving. And when we thought we'd seen the last word for men, the Mach III turned out to be very special, very different-and, not so incidentally, cost Gillette about three quarters of a billion dollars to develop. (I didn't say design was a… Free Good.) The OralB CrossAction toothbrush-also from Gillette-is another Prime Time Design Example. It changed the brushing of teeth! And it cost $70 million to develop. Intriguing factoid: Gillette took out 23 patents on this "mere" toothbrush-including 6 patents for the packaging alone. Design. About services as much as lumps. About the HR and IS departments as much as about new product development. And about $0.79 items as much as $79,000 items. Those are the terms-of-reference with which I approach this Very Big Idea.
And Now for Something TOTALLY Controversial… Message: Men cannot design for women's needs! Oh, boy, did that ever stir the pot (and bring it to an instant boil) at a design conference I recently attended. Fact is, I'm not at all sure of myself on this one. But, I'm also not at all sure I'm wrong, either. A woman friend, an architect, told me about a friend of hers (female) who was shopping for a relatively expensive house. One day she looked at half a dozen prospects. Only one of the half dozen had a laundry room on the second floor-where the kids' bedrooms were.
The house was the only one of the bunch that was designed by a woman. The fact is… no Guy would ever think-not in a million years-to put a laundry room on the second floor, near the kids' bedrooms. Is a "second-floor laundry room" a Big Deal worthy of an Oceanic Generalization? Of course not. But it is… INDICATIVE. Indicative of 100 similar stories… from the mundane to the profound… from residential housing to financial services, that have the exact same bottom line. Namely… when it comes to design, Guys Are Impaired… Relative to Women. They lack the ability (mostly) to deal with women's issues. Women and men are different. Very different. So damn different that I believe, most of the time, that we have virtually nothing in common. Design is Important. Damned Important.
Table of Contents
|Foreword: I'm Mad as Hell||6|
|Introduction: New War New Business||12|
|Part I.||New Business New Context||18|
|Chapter 1.||Re-imagining the World: All Bets Are Off||20|
|Chapter 2.||Control Alt Delete: The Destruction Imperative||30|
|Part II.||New Business New Technology||46|
|Chapter 3.||In the Crosshairs: White-Collar Cataclysm||48|
|Chapter 4.||InfoTech Changes Everything: "On the Bus" or ... "Off the Bus"?||58|
|Part III.||New Business New Value||70|
|Chapter 5.||From "Cost Center" to Stardom: The PSF/Professional Service Firm Transformation||72|
|Chapter 6.||PSFs Mean Business: The Solutions Imperative||84|
|Chapter 7.||Welcome to XF/Cross-Functional World: The Solutions50||96|
|Part IV.||New Business New Brand||110|
|Chapter 8.||Beyond Solutions: Providing Memorable "Experiences"||112|
|Chapter 9.||ExperiencesPlus: Embracing the "Dream Business"||124|
|Chapter 10.||Design: The "Soul" of New Enterprise||132|
|Chapter 11.||Design's Long Coattails: Beautiful Systems||146|
|Chapter 12.||The Ultimate Value Proposition: The Heart of Branding||154|
|Part V.||New Business New Markets||164|
|Chapter 13.||Trends Worth Trillion$$$ I: Women Roar||166|
|Chapter 14.||Trends Worth Trillion$$$ II: Boomer Bonanza||184|
|Part VI.||New Business New Work||192|
|Chapter 15.||Making Work Matter: The WOW Project!||194|
|Chapter 16.||No Limits: WOW Projects for the "Powerless"||202|
|Chapter 17.||Boss Work: Heroes, Demos, Stories||210|
|Chapter 18.||Bringing WOW Work to Fruition: The Sales25||222|
|Part VII.||New Business New People||232|
|Chapter 19.||Re-imagining the Individual: Life in a Brand You World||234|
|Chapter 20.||Boss Job One: The Talent25||248|
|Chapter 21.||Meet the New Boss: Women Rule||268|
|Chapter 22.||Getting It Right at the Start: Education for a Creative & Self-Reliant Age||276|
|Part VIII.||New Business New Mandate||292|
|Chapter 23.||Think Weird: The High Value-Added Bedrock||294|
|Chapter 24.||In Search of Excellence: A Three-Generation Report Card||304|
|Chapter 25.||Pursuing Excellence in a Disruptive Age: The Leadership50||318|