Re-Orienting Fashion: The Globalization of Asian Dress

Re-Orienting Fashion: The Globalization of Asian Dress

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Overview

Re-Orienting Fashion: The Globalization of Asian Dress by Sandra Niessen

From ‘Indo chic' collections on the catwalk to mass-market clothes in retail shops, Asian fashion is everywhere.Re-Orienting Fashion explores this phenomenon in a global context and, unlike other books, does not ignore the western / non-western divide. How do western economic, cultural, political, iconic, and social forms influence Asian fashion when (and often because) that fashion is an expression of resistance against western encroachment? How does dress reflect state ideals and gender roles in nations struggling to construct new identities informed by modern, western impulses? What role does gender play and how does this tie in with commodification by the global economy? With chapters focusing on East, South, and Southeast Asian designers, retailers, consumers, and governments, this timely book moves Asian fashion center-stage and will be of interest to dress and fashion theorists, anthropologists, sociologists and all those seeking to understand globalization and its effects.

Author Biography: Sandra Niessen is Associate Professor, University of Alberta. Ann Marie Leshkowich is Assistant Professor of Anthropology, College of the Holy Cross. Carla Jones is Vernacular Modernities Postdoctoral Fellow, Emory University.

Product Details

ISBN-13: 9781859735398
Publisher: Bloomsbury Academic
Publication date: 11/01/2002
Series: Dress, Body, Culture Series
Pages: 224
Product dimensions: 6.14(w) x 9.21(h) x 0.62(d)

About the Author

Sandra Niessen is an Anthropologist, in the Department of Human Ecology, at the University of Alberta.

Ann Marie Leshkowich is an Assistant Professor of Anthropology, at the College of the Holy Cross.

Carla Jones is a Vernacular Modernities Postdoctoral Fellow, at Emory University.

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