Reaching for the moon: Practical notes on professional growth

Reaching for the moon: Practical notes on professional growth

by Inna Kuznetsova


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A proverb says, reach for the moon, even if you miss, you will land among the stars. A career in a global company brings a lot interesting moments but neither the career growth, nor the work on the top itself is ever easy. The well-being of the company, its employees and investors will depend on you, on your decision-making, your priorities and your ability to handle stress.
Inna Kuznetsova in the former IBM's Vice President for WW Sales and Marketing of Systems Software and the bestselling author of "Up! The practical approach to career growth" . In 2012 she stepped up to join the executive board of CEVA Logistics as its new Chief Commercial Officer. CEVA is a $9B company, a leaders in global logistics and SCM optimization, doing business in 160 countries.
In her second book Inna talkes about the transition to the senior management: what it brings, what it takes and what helps during the initial adjustment process. Even those who never plan to grow to that level may find plenty of advice that helps to resolve the office problems and improve the relationship with their management. This book - just like the previous book of the same author, "Rising up!" - is based on the unique practical experience in management and may help its readers to bring the most ambitions career plans to life.

In Russian. Written by a native speaking Russian author for Russian language readers.

Product Details

ISBN-13: 9785916578218
Publisher: Mann, Ivanov and Ferber
Publication date: 08/14/2013
Pages: 354
Product dimensions: 6.00(w) x 9.00(h) x 0.74(d)

About the Author

Ms. Inna Kuznetsova joined CEVA Logistics, the leading global logistics company, in January of 2012. As the Chief Commercial Officer she heads the global sales, marketing and solution design function and serves as a member of the Executive Board, reporting directly to the company CEO.

Prior to joining CEVA she spent over 18 years in IBM. In her last role she was the Vice President, Worldwide Marketing & Sales, Systems Software and built sales and marketing organizations for the newest product line in IBM Systems and Technology group. In previous years she held a number of global executive and managerial positions in sales, marketing, M&A and general business management associated with areas of new or rapidly growing businesses in IBM.

Ms Kuznetsova started her career in IBM in Moscow in 1993 and moved to the US in the end of 1996. In 2010 she became an author of a bestselling career book in Russian ("Up!", Mann, and Ferber, Moscow 2010). She was profiled by Forbes in Russia in June 2011 as the first VP of Russian origin in IBM headquarters.

Ms. Kuznetsova holds PhD. in Mathematics from Moscow State University, Russia, and MBA from Columbia Business School.

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