Readercentric Writing for Digital Media: Theory and Practice

Readercentric Writing for Digital Media: Theory and Practice

by David Hailey

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Overview

This book presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded--Canon camera ads), and quality-centric (encouraging the reader to linger and learn or be entertained because of the quality of the writing--NASA.gov and YouTube).

Designed for professional writers and writing students, this text provides a rubric for writing in digital media, but more importantly, it provides a rubric and vocabulary for identifying and explaining problems in copy that already exists. The Internet has become a pastiche of cut-and-paste content, often placed by non-writers to fill space for no particular reason or by computers with no oversight from humans (e.g., Amazon.com). Because these snippets are typically on topic (but often for the wrong purpose or audience), professional writers have difficulty identifying the problems and an even harder time explaining them. Finding an effective tool for identifying and explaining problems in digital content becomes a particularly important problem as writers increasingly struggle with growing complications in complex information systems (systems that create and manage their own content with little human intervention). Being able to look at a body of copy and immediately see that it is problematic is an important skill that is lacking in a surprising number of professional writers.

Product Details

ISBN-13: 9781351864718
Publisher: Taylor & Francis
Publication date: 12/05/2016
Series: Baywood's Technical Communications
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 277
File size: 3 MB

Table of Contents

Dedication
Introduction


SECTION I: Theory


CHAPTER 1  Why is It So Hard to Write and Evaluate Writing on the Internet?

CHAPTER 2 Anything Can Be a Text

CHAPTER 3 A Tool Called Genre

CHAPTER 4 What Does It Mean to Publish?

CHAPTER 5 Theory Behind Usability Studies


SECTION II: Application


CHAPTER 6 Proposing a New Approach to Content Evaluation

CHAPTER 7 Writing Persuasion-Centric Content

CHAPTER 8Writing Quality-Centric Content

CHAPTER 9 Writing User-Centric Content


SECTION III: Practice


CHAPTER 10 Professional Writer in an Agile Environment

CHAPTER 11 The Future—If There Be Such

Index

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