Real Estate Rainmaker: Successful Strategies for Real Estate Marketing

Real Estate Rainmaker: Successful Strategies for Real Estate Marketing

by Dan Gooder Richard, Richard

Hardcover

$29.95
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Product Details

ISBN-13: 9780471345541
Publisher: Wiley
Publication date: 10/28/1999
Pages: 336
Product dimensions: 6.50(w) x 9.30(h) x 1.20(d)

About the Author

DAN GOODER RICHARD is one of the real estate industry s leading authorities in marketing and lead management. He is founder and president of Gooder Group, a publisher of real estate marketing materials since 1983 based in Fairfax, Virginia. Gooder Group publishes seven monthly real estate newsletters and a wide selection of marketing tools, including brochures, handbooks, website links, postcards, print ad templates, a sales letter library, and more.

Table of Contents

3-STEP RAINMAKER LEAD SYSTEM.

Nine Deadly Truths That Could Kill Your Business.

A Better Way: All You Do Is Close.

STEP 1: CREATE CUSTOMERS WITH LEAD GENERATION.

Media Strategies to Win in Any Market.

Offer Strategies That Attract Prospects Like a Magnet.

Creative Strategies to Beat the Competition Every Time.

STEP 2: CAPTURE CUSTOMERS WITH PROSPECT FOLLOW-UP.

Customer Conversion Strategies to Maximize Sales.

Shooting Fish in a Barrel.

STEP 3: KEEP CUSTOMERS WITH LONG-TERM CONTACT.

Customer Retention Strategies for Optimum Profits.

Creating a Perpetual Referral Machine.

WRITING A MARKETING PLAN IN SIX EASY MORNINGS.

Morning #1: Benchmarks.

Morning #2: Objectives.

Morning #3: Customers.

Morning #4: Strategies.

Morning #5: Budget.

Morning #6: Case Studies.

GROWING YOUR PRACTICE TO SELL.

Building a Real Estate Rainmaker Trophy Database.

Exit Strategies to Cash In Or Cash Out.

Real Estate Rainmaker Resource Guide.

Afterword by Steve Murray

Index.

About the Author.

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