Would you like to triple your income as a real estate agent orbroker? Close thirty or fifty or more transactions a year, ratherthan the national average of twelve? Reduce your advertisingexpenses by half and cut marketing costs per transaction by fortypercent?Can you imagine converting 100 percent of your prospect inquiriesinto customer presentations? Working a four-day week whilemaintaining a six-figure income? Cashing out of your practicefinancially independent yet still young enough to enjoy the fruitsof your labors? If these questions sound like an impossible dream,then reality is about to give you a very pleasant surprise.Real Estate Rainmaker introduces a powerful marketing system thatmultiplies your personal efforts and enables you to generate moreprospects and close more sales at lower cost. Drawing on provenmarketing principles and insights from other industries, Dan GooderRichard, a leading authority on real estate marketing, presents thedynamic 3-Step Rainmaker Lead System. Following each step of thissystem, you will learn how to:* Overcome inevitable market fluctuations faced by all real estateagents and brokers* Master the latest marketing techniques to increase leads atreduced cost* Close more prospects by focusing on customer needs* Boost referrals and maximize profits through customerretention* Write your own marketing plan in six easy mornings* Build a Trophy Database and develop an exit strategy to cash outfinancially independentComplete with an invaluable collection of marketing tools neverbefore assembled in one place and all the essential contactinformation you ll require to find what you need easily, RealEstate Rainmaker brings you a torrent of indispensable principles,techniques, and savvy insider s tips that will flood your practicewith customers, profits, and success beyond your wildestdreams."Doing business without marketing is like winking in the dark. Youknow you re doing it, but nobody else does." From the Foreword byLaurie Moore-MooreThe real estate industry has never been more active or morecompetitive than it is today. Anyone who wants to achieve realsuccess must have a foolproof marketing system to create prospects,convert them into customer appointments, and turn past clients intofuture referral sources.Real Estate Rainmaker introduces the most reliable marketing systemin the real estate industry today, the 3-Step Rainmaker LeadSystem. This is your opportunity to learn the key components of aproven, dynamic system that you can put into practice immediatelyand discover advanced marketing methods and techniques that canhelp build your practice throughout your career. In this remarkableand revolutionary guide, you ll learn:* Twenty easy techniques to boost advertising results at no extracost* Proven direct response lead generation techniques* Can t-miss direct marketing copywriting and design secrets* Unbeatable Internet marketing strategies* How to build a Trophy Database that really pays off* And much, much more to generate more leads, more salesDon t let your career languish while you waste precious marketingdollars through trial and error. Let Real Estate Rainmaker startmaking you a rainmaker today.
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About the Author
DAN GOODER RICHARD is one of the real estate industry s leading authorities in marketing and lead management. He is founder and president of Gooder Group, a publisher of real estate marketing materials since 1983 based in Fairfax, Virginia. Gooder Group publishes seven monthly real estate newsletters and a wide selection of marketing tools, including brochures, handbooks, website links, postcards, print ad templates, a sales letter library, and more.
Table of Contents
3-STEP RAINMAKER LEAD SYSTEM.Nine Deadly Truths That Could Kill Your Business.A Better Way: All You Do Is Close.STEP 1: CREATE CUSTOMERS WITH LEAD GENERATION.Media Strategies to Win in Any Market.Offer Strategies That Attract Prospects Like a Magnet.Creative Strategies to Beat the Competition Every Time.STEP 2: CAPTURE CUSTOMERS WITH PROSPECT FOLLOW-UP.Customer Conversion Strategies to Maximize Sales.Shooting Fish in a Barrel.STEP 3: KEEP CUSTOMERS WITH LONG-TERM CONTACT.Customer Retention Strategies for Optimum Profits.Creating a Perpetual Referral Machine.WRITING A MARKETING PLAN IN SIX EASY MORNINGS.Morning #1: Benchmarks.Morning #2: Objectives.Morning #3: Customers.Morning #4: Strategies.Morning #5: Budget.Morning #6: Case Studies.GROWING YOUR PRACTICE TO SELL.Building a Real Estate Rainmaker Trophy Database.Exit Strategies to Cash In Or Cash Out.Real Estate Rainmaker Resource Guide.Afterword by Steve MurrayIndex.About the Author.