Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

by Guy Kawasaki

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Product Details

ISBN-13: 9781440634536
Publisher: Penguin Publishing Group
Publication date: 10/30/2008
Sold by: Penguin Group
Format: NOOK Book
Pages: 496
Sales rank: 967,276
File size: 796 KB
Age Range: 18 Years

About the Author

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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From the Publisher

"Paul Boehmer's energetic reading contributes to the author's streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki's potent no-nonsense advice." —-AudioFile

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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition 4 out of 5 based on 0 ratings. 9 reviews.
RossFelix More than 1 year ago
Yet another fantastic "Course in Entrepreneurship" by Mr. Kawasaki. I've read two of his other books, and am glad that I have them to review to while working on my startup. Many authors fall in the category of "I couldn't do X, so I'll write about X instead." Guy has forgotten more about entrepreneurship and venture capital than most people will ever know. His books have already enabled me to sidestep more than a few pitfalls in the process. His prose is simple to understand, and the messages taught in the book are approachable.

If you intend to start up your own business -- don't bother unless you read this book first. The lessons learned will not only save you weeks or months of effort, they will enable you to develop a much better company ready to take on the world.

I look forward to his next book -- whenever that might be.
Anonymous More than 1 year ago
Awsoome
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. "The reality of most businesses is that after a short honeymoon period.everything seems to go wrong." The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.
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RYG More than 1 year ago
Guy speaks openly and honestly about this book, and his current ventures in an August, 2009 BusinessCast Podcast interview. Check out the 15 minute special here: http://bit.ly/1rYrd