Recall, recognition, and the measurement of memory for print advertisements

Recall, recognition, and the measurement of memory for print advertisements

by Richard P Bagozzi

NOOK BookDigitized from 1981 volume (eBook - Digitized from 1981 volume)

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Product Details

BN ID: 2940022801163
Publisher: Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Sold by: Barnes & Noble
Format: NOOK Book
File size: 79 KB

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