Red & Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal Markets
"Super interesting - a new and predictive way to understand customers."
Mark Staples, Editorial Director
McKinsey & Company "Red & Blue Customers goes beyond politics to highlight the underlying values of distinctly powerful customer segments. With troves of tangible insights, this book can be used by go-to-market professionals in any industry to capture buyer engagement, win trust, and ultimately drive growth."
Justin Gray, Managing Partner
In Revenue Capital "If you want to understand what drives customer behavior, you need to know their worldview. That's what this book is about."
Marilyn Davis, Managing Partner
Rain the Growth Agency "Chris's writing and research have changed the way I think about myself and my customers. It is essential reading for any business leader selling into a diverse marketplace."
Peter Koshland, CEO
Koshland Pharm "Chris Peterson's Red & Blue Customers offers an insightful exploration of how personal values shape market behavior in today's polarized world. Essential reading for those who want to stay ahead of the evolving market landscape."
Vincent Serpico, CEO
Founders Workshop Conservative and liberal customers have diverged with the brands they trust and the products they buy - yet few businesses consider the distinction as market insight. The result is lost opportunity and potential market backlash. Now you can understand how these two groups see your brand and marketing - through their conservative and liberal values - to drive growth and manage risk in a completely dispassionate manner. Red & Blue Customers provides the first comprehensive review of why conservative and liberal customers buy what they buy, so marketers can sell more to both groups. Readers learn how to understand conservative and liberal customers at a market level through specific personal purchase values while accessing strategies for improving marketing performance today.
1146405078
Mark Staples, Editorial Director
McKinsey & Company "Red & Blue Customers goes beyond politics to highlight the underlying values of distinctly powerful customer segments. With troves of tangible insights, this book can be used by go-to-market professionals in any industry to capture buyer engagement, win trust, and ultimately drive growth."
Justin Gray, Managing Partner
In Revenue Capital "If you want to understand what drives customer behavior, you need to know their worldview. That's what this book is about."
Marilyn Davis, Managing Partner
Rain the Growth Agency "Chris's writing and research have changed the way I think about myself and my customers. It is essential reading for any business leader selling into a diverse marketplace."
Peter Koshland, CEO
Koshland Pharm "Chris Peterson's Red & Blue Customers offers an insightful exploration of how personal values shape market behavior in today's polarized world. Essential reading for those who want to stay ahead of the evolving market landscape."
Vincent Serpico, CEO
Founders Workshop Conservative and liberal customers have diverged with the brands they trust and the products they buy - yet few businesses consider the distinction as market insight. The result is lost opportunity and potential market backlash. Now you can understand how these two groups see your brand and marketing - through their conservative and liberal values - to drive growth and manage risk in a completely dispassionate manner. Red & Blue Customers provides the first comprehensive review of why conservative and liberal customers buy what they buy, so marketers can sell more to both groups. Readers learn how to understand conservative and liberal customers at a market level through specific personal purchase values while accessing strategies for improving marketing performance today.
Red & Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal Markets
"Super interesting - a new and predictive way to understand customers."
Mark Staples, Editorial Director
McKinsey & Company "Red & Blue Customers goes beyond politics to highlight the underlying values of distinctly powerful customer segments. With troves of tangible insights, this book can be used by go-to-market professionals in any industry to capture buyer engagement, win trust, and ultimately drive growth."
Justin Gray, Managing Partner
In Revenue Capital "If you want to understand what drives customer behavior, you need to know their worldview. That's what this book is about."
Marilyn Davis, Managing Partner
Rain the Growth Agency "Chris's writing and research have changed the way I think about myself and my customers. It is essential reading for any business leader selling into a diverse marketplace."
Peter Koshland, CEO
Koshland Pharm "Chris Peterson's Red & Blue Customers offers an insightful exploration of how personal values shape market behavior in today's polarized world. Essential reading for those who want to stay ahead of the evolving market landscape."
Vincent Serpico, CEO
Founders Workshop Conservative and liberal customers have diverged with the brands they trust and the products they buy - yet few businesses consider the distinction as market insight. The result is lost opportunity and potential market backlash. Now you can understand how these two groups see your brand and marketing - through their conservative and liberal values - to drive growth and manage risk in a completely dispassionate manner. Red & Blue Customers provides the first comprehensive review of why conservative and liberal customers buy what they buy, so marketers can sell more to both groups. Readers learn how to understand conservative and liberal customers at a market level through specific personal purchase values while accessing strategies for improving marketing performance today.
Mark Staples, Editorial Director
McKinsey & Company "Red & Blue Customers goes beyond politics to highlight the underlying values of distinctly powerful customer segments. With troves of tangible insights, this book can be used by go-to-market professionals in any industry to capture buyer engagement, win trust, and ultimately drive growth."
Justin Gray, Managing Partner
In Revenue Capital "If you want to understand what drives customer behavior, you need to know their worldview. That's what this book is about."
Marilyn Davis, Managing Partner
Rain the Growth Agency "Chris's writing and research have changed the way I think about myself and my customers. It is essential reading for any business leader selling into a diverse marketplace."
Peter Koshland, CEO
Koshland Pharm "Chris Peterson's Red & Blue Customers offers an insightful exploration of how personal values shape market behavior in today's polarized world. Essential reading for those who want to stay ahead of the evolving market landscape."
Vincent Serpico, CEO
Founders Workshop Conservative and liberal customers have diverged with the brands they trust and the products they buy - yet few businesses consider the distinction as market insight. The result is lost opportunity and potential market backlash. Now you can understand how these two groups see your brand and marketing - through their conservative and liberal values - to drive growth and manage risk in a completely dispassionate manner. Red & Blue Customers provides the first comprehensive review of why conservative and liberal customers buy what they buy, so marketers can sell more to both groups. Readers learn how to understand conservative and liberal customers at a market level through specific personal purchase values while accessing strategies for improving marketing performance today.
14.99
In Stock
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Red & Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal Markets
210Red & Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal Markets
210Paperback
$14.99
14.99
In Stock
Product Details
ISBN-13: | 9798991444019 |
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Publisher: | Minus Zero Press |
Publication date: | 10/03/2024 |
Pages: | 210 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.48(d) |
About the Author
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