How can sustainability leaders reverse tropical deforestation? What exactly are payment for ecosystem service forest conservation projects, otherwise known as Reducing Emissions from Deforestation and Degradation (REDD+), and how can these projects contribute to business sustainability and profitability?
Tropical forests are quickly disappearing - at a rate of nearly one football or soccer field every few seconds. REDD+ simultaneously offers a scalable conservation finance mechanism and a platform for business sustainability.
This DōShort focuses on the nexus between tropical forest conservation projects and the sustainability practices of major global businesses. The book contextualizes the issues, defines REDD+ and focuses on its significance to business sustainability including:
- the role of REDD+ in mitigating global greenhouse gas emissions while reducing business risk to a changing climate;
- as part of a firm's philanthropic work;
- a mechanism to increase consumer loyalty;
- benefiting upstream local communities and ecosystem services;
- enhancing corporate social responsibility image and upholding corporate principles;
- and providing unique marketing opportunities and product positioning through private-sector support of charismatic REDD+ projects.
About the Author
Brian McFarland is currently the Portfolio Manager at Carbonfund.org Foundation, Inc. and the Project Origination Manager at CarbonCo, the wholly-owned subsidiary of Carbonfund.org. Brian McFarland is a CSA Standards Certified GHG Inventory Quantifier and a member of the Metropolitan Washington Council of Governments’ Air and Climate Public Advisory Committee.
Table of Contents
1. The world’s forests and global deforestation and degradation2. The importance of mitigating deforestation and degradation and preserving ecosystem services3. What is REDD+ and how to use as a tool for accelerating business sustainability4. Business case studies and REDD+ best practices5. The future of REDD+Concluding remarksFurther readingRelated resourcesNotes and references