RedRock Leadership: Transform Your Company Culture and Unleash the Potential for Exponential Growth!

by Jeff Ruby

Overview

Today’s businesses don’t need bosses—they need leaders.

Company success doesn’t come from telling people what to do. True sustainable success is created from within, and to get there you need to transform your company culture. Sales and Leadership Trainer and Coach Jeff Ruby has a process that works. The RedRock Leadership method shows business leaders—from small businesses to Fortune 500 companies—how to double, triple, and even quadruple bottom-line results. The key factor in creating that growth? Emotional intelligence—but not just in one person. Benefit from RedRock’s game-changing lessons, including:

How to leverage the power of emotions for your business, not against it.

• Why management is an outdated concept—and why no one is talking about it.
• Understand the six differences between heroic leadership and collaborative leadership…and why collaborative leadership will take your company growth further.
• The unique four-point plan that starts with leaders and ripples down to your teams to revitalize growth and transform culture.
• The shocking common denominator between your top performers...and your worst.
• ...plus even more tools, strategies, and step-by-step exercises from RedRock Leadership training programs used by hundreds of companies worldwide.

Just because you are part of leadership doesn’t mean you are a leader. Redefine what it means to be a leader with Jeff Ruby's authentic and insightful keys to collaborative leadership...and forge the path to success in business and in life.

Product Details

ISBN-13:	9780578631974
Publisher:	Redrock Leadership
Publication date:	03/24/2020
Pages:	208
Product dimensions:	5.50(w) x 8.50(h) x 0.48(d)

About the Author

For Jeff Ruby, success is about being a leader. After a hugely successful sales career, Jeff founded RedRock in 2010 where he helps companies develop leadership and sales strategies. His dynamic speaking inspires clients and business leaders across the country, as well as sparking the RedRock Leadership Podcast. Jeff lives in the Tampa Bay area in Florida with his wife, two children, and their dog, Rosco. Follow Jeff and RedRock at www.redrockleadership.com, on Facebook at @RedRockLeadership, or on Twitter and Instagram at @RedRockLeader.

Table of Contents

INTRODUCTION

CHAPTER 1: THE IMPACT OF THE FURIOUS PACE OF CHANGE

The Impact of Six Generations

How Culture Is Being Redefined

What You Need to Know About Generational Diversity

A Cultural Shift Is Underway

What We Do at RedRock Leadership

CHAPTER 2: CAN’T WE JUST ELIMINATE EMOTIONS?

It All Comes Down to Trust

Identify the Best and Worst Leaders That You’ve Encountered in Your Life

Lead with Emotional Intelligence

The Three Levels of Emotional Intelligence

Management vs. Leadership

The Rise of Collaborative Leadership

The Approach State vs. the Avoid State

The Dangers of the Avoid State

CHAPTER 3: PERSONAL AWARENESS

Consider the Role You Play in Relationships

Leadership and Personal Awareness

Remove Insecurity and the Sky Is the Limit

How to Change Your Mindset

The Power of the Approach State

Emotional Hijacking

How to Get into The Approach State

CHAPTER 4: INTEGRITY

Managing Stressors

Build Your Culture with Integrity

How Integrity Can Help Your Business

You Have to Make Tough Decisions

CHAPTER 5: INTERNAL MOTIVATION

Establish Your Core Values

Your Core Values Will Ground You

Core Values Will Define Your Culture

Using Core Values as a Guide

CHAPTER 6: EMPATHY

Empathy Can’t Be Forced

Recognize Others’ Emotions

CHAPTER 7: SOCIAL SKILLS

How Do You Communicate?

The DISC Behavior Language

What Is DISC?

Communicating with Others

Understand Your Adapted Style and Natural Style

Task and People Orientation: Introverts and Extroverts

CHAPTER 8: 12 DRIVING FORCES

CHAPTER 9: MOTIVATE YOUR TEAM

Set Yourself Up for Success

The RedRock Core-Valuator

Harnessing Harmful Behavior

Following Through and Trusting Yourself

The Benefit of Difficult Decisions

What if Leadership Doesn’t Align with the Organization’s Core Values?

Coach and Hold Your Team Accountable

CHAPTER 10: HOW TO CREATE AND ACCOMPLISH ACTIONABLE GOALS

Why Do We Fail to Accomplish Our Goals?

Leverage Your Time to Accomplish Your Goals

How to Leverage Time

Michael’s Story

The RedRock Leadership 4-Step Personal Growth Plan

CHAPTER 11: PROTECT YOUR RELATIONSHIP WITH TIME

Front-Load to Manage Expectations

CHAPTER 12: CREATE YOUR LEGACY