Ginsberg tells the story of a perfume so alluring that in four years, Americans spent $70 million to smell like Giorgio. Born in the high-toned Hollywood retail store of the same name, this blockbuster scent made its creators, Gale and Fred Hayman, an overnight success. Ginsberg attempts to convey his fascination with both the business success of the couple as well as their glitzy Beverly Hills' lifestyle. Details about the creation, marketing, and distribution of the product detract from what might have been a glamorous story. The result is uninteresting, and a marginal selection.-- Joseph Barth, U.S. Military Acad. Lib., West Point, N.Y.