The Referral Engine: Teaching Your Business to Market Itself

The Referral Engine: Teaching Your Business to Market Itself

by John Jantsch
3.9 20

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Referral Engine: Teaching Your Business to Market Itself 4 out of 5 based on 0 ratings. 20 reviews.
johnqpublic7 More than 1 year ago
There's very little original here. A lot of fluff and plugs his marketiug pals too much. Duct Tape Marketing is much better. Skip this one.
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RolfDobelli More than 1 year ago
People love to recommend the purchases they make to their friends, relatives and colleagues; in fact, referring something you like to someone else is instinctual. Smart companies can leverage this natural tendency to earn more business and make more sales. In this book, respected marketing authority John Jantsch shows you how to develop a referral system that will pay off. You can use his ideas to sell your products or services without an expensive marketing budget. getAbstract recommends this savvy book to small-business owners, entrepreneurs, solo practitioners, professional partnerships, and any other commercial or professional entity that wants to make better use of referrals for future business, professional engagements, and profit. Now, make the most of this referral and tell your friends about this book.
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Phil_Lauterjung More than 1 year ago
Over the course of my 25+ years in sales & marketing management I have read many, many books. Very few rise above the level of rehashing what someone else has already written. John Jantsch has managed to take a subject, referrals, that everyone talks about and adds more relevant content than you could get in dozens of other books. He interviewed over 100 small business owners to find out what really works for them, then offers a systematic and practical how-to guide for everyone. If you own a business, or are involved in management, you need to have this book. It doesn't really matter if your business is small or large. This book will help your business grow. The only business I wouldn't recommend it to are my competitors. I used up one highlighter, and most of another one, while reading this book. There is enough outstanding information and suggestions to keep you busy growing your business for a long time. Get this book now before your competition does.