Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform

Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform


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Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform by Bill Fischer, Umberto Lago, Fang Liu

A compelling profile of an emerging Chinese competitor

Chinese firms are reinventing their business models, theircorporate cultures, and themselves, becoming global competitors whoincreasingly offer knowledge rather than cheap labour in theirquest to join the ranks of the "world's best" companies. This bookoffers a compelling profile of the most ambitious of these emergingChinese competitors, the Haier Corporation (the world's largestmanufacturer of home appliances), and shares insights on how oneorganization has repeatedly reinvented its business model andcorporate culture in an effort to sustain its success.

Reinventing Giants provides an exclusive look within theHaier Corporation and shows how managerial accountability andresponsibility have been repositioned at every level of theorganization, with the core value of market-centricity, whilealigning strategy on each level of management. It includes actualwork reports that show this process in detail from the ground up.The authors emphasize how a belief in the liberation of employeetalent has consistently been the driving force underlying Haier'ssuccess.

  • Includes the remarkable story of Haier's turnaround and howthese lessons can be applied to other organizations
  • Contains information for any company grappling with competitionin the global marketplace
  • Shows how to liberate employees' talent to drive businesssuccess
  • Written by Bill Fischer, Professor of Innovation Management atIMD in Switzerland, Umberto Lago, Professor of Management atBologna University, Italy, and Fang Liu, Research Associate ofIMD

Reinventing Giants helps global managers rethink theirown business models and accompanying corporate cultures in order tobe able to apply Haier's lessons directly to their ownorganizations.

Product Details

ISBN-13: 9781118602232
Publisher: Wiley
Publication date: 04/15/2013
Pages: 304
Product dimensions: 6.00(w) x 9.10(h) x 1.20(d)

About the Author

Bill Fischer is a professor of innovation management atIMD in Lausanne, Switzerland. Formerly he was executive presidentand dean of the China-Europe International Business School inShanghai and the Dalton L. McMichael Sr. Professor of Business atthe Kenan-Flagler Business School of the University of NorthCarolina at Chapel Hill. He writes The Ideas Business blogfor

Umberto Lago is associate professor of Management atBologna University in Italy. He has been, at different stages ofhis life (often simultaneously): a university professor, privateand public manager, entrepreneur,andconsultant.He is a member ofUEFA Club Financial Control Body.

Fang Liu is a research associate at IMD. Her researchfocuses on fields such as management innovation, marketing, andglobal business.

Table of Contents

Foreword ix
Alexander Osterwalder

1. Moving a Company with the Times: What Makes Haier Unique? 1

2. The Battle field: The Home Appliance Industry in the West and China 17

3. The Story of Haier and the Evolution of Its Corporate Culture 43

4. Liberating Talent: Tapping the Entrepreneurial Spirit 81

5. Building a Corporate Culture for the Twenty-First Century 109

6. Haier as a High Performer 147

7. A True Hybrid: How to Fashion a Strategically Agile Organization 175

8. A True Disrupter: How Embracing Change Creates Value 211

Postscript: While We Were Writing . . . 227

Appendix: How ZZJYTs Work 233

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