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Relationships and Networks in International Markets
     

Relationships and Networks in International Markets

by H. G. Gemunden, T. Ritter, A. Wlater
 

ISBN-10: 0080430635

ISBN-13: 9780080430638

Pub. Date: 03/12/1998

Publisher: Emerald Publishing Ltd

The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the

Overview

The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Product Details

ISBN-13:
9780080430638
Publisher:
Emerald Publishing Ltd
Publication date:
03/12/1998
Series:
International Business and Management Series
Edition description:
1 ED
Pages:
480
Product dimensions:
6.14(w) x 9.21(h) x 1.06(d)

Table of Contents

Chapter headings and section headings: Research on Relationships and Networks: Past — Present — Future. Business Relationships: New Insights. Establishing and Maintaining Business Relationships. Managing Business Relationships. Analysing Business Relationships. Networks: New Concepts and Implications. New Conceptual Contributions to Network Research. Marketing, Purchasing and Networks. Innovation Success and Networks.

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