Relevance Raises Response: How to Engage and Acquire with Mobile Marketing

Relevance Raises Response: How to Engage and Acquire with Mobile Marketing

by Bob Bentz

Paperback

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Product Details

ISBN-13: 9781942489115
Publisher: SkillBites LLC
Publication date: 02/23/2016
Pages: 354
Product dimensions: 6.00(w) x 9.00(h) x 0.74(d)

About the Author

Bob Bentz is the president of Advanced Telecom Services, Inc., established in 1989, with offices in suburban Philadelphia, Toronto, London, and Prague. Bentz helped lead the team from a startup with no outside investment to a multinational company with $62.2 million in annual sales. Today, in addition to operating as the parent company Advanced Telecom Services, the company operates under the name ATS Mobile (its technology provider) and Purplegator (its agency and consulting solutions entity).

The author got his start in mobile in 2002. After visiting the company office in London, he learned about a cool new phenomenon going on in the United Kingdom called ringtones. Keep in mind that in 2002, Europe was three or four years ahead of North America in terms of mobile.

While the company had missed its opportunity in the UK market for ringtones, it vowed that it would not miss the opportunity in the United States. So the company established two of the first ringtone sites in the United States-RingingPhone and MonsterTones. The ringtone business was ultimately sold to the publicly traded Zim Corporation.

After the sale, ATS was left with the knowledge, expertise, and technology to deliver information and entertainment to the mobile phone, so it decided to branch into offering mobile marketing solutions, specifically SMS text message marketing, through its 84444.com and 84444.ca (Canada) sites, which are still operational today. Today, the company provides all things mobile, from the most complex (app development) to the simplest (SMS) and everything in between, such as geotargeted mobile advertising.

This is the second book written by Bob Bentz. The first book, Opportunity is Calling: How to Start Your Own 900 Number was written in 1993 and can be found at Amazon.com.

Bentz resides in suburban Philadelphia. He is a loyal season ticket holder to the Phillies, Eagles, and West Virginia Mountaineers. He is also a baseball coach who has coached six players who went on to play professionally. He loves backpacking and fostering rescue dogs until they find their fur-ever homes.

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