Relevance: Making Stuff That Matters

Relevance: Making Stuff That Matters

by Tim Manners

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Product Details

ISBN-13: 9781440634611
Publisher: Penguin Publishing Group
Publication date: 09/18/2008
Sold by: Penguin Group
Format: NOOK Book
Pages: 224
File size: 266 KB
Age Range: 18 Years

About the Author

Tim Manners is the editor and publisher of The Hub magazine and the editor of Cool News of the Day, a daily Web digest of marketing insights. As president of David X. Manners Company, a consulting firm, he has spent more than twenty years working with leading marketing services companies, including WPP, Omnicom, Interpublic, and Publicis.

What People are Saying About This

John Gilbert

"Manners has done what so few business writers manage to do: get inside the heads of the practitioners . . . and capture their real stories. He writes delightfully about real problems with real solutions. I read it once for fun. Then I read it again, for real."--(John Gilbert, chief marketing officer, the TJX Companies, Inc.)

Stephen M. Berkov

"The ability to stay relevant is the challenge any brand faces. Manners has addressed the key to what creates marketing effectiveness-or failure-in this much-needed quick read."--(Stephen M. Berkov, executive director, client strategy, Edmunds.com)

Watts Wacker

"In a world where culture is lived mostly through its inauthenticity, should we not expect that most brands are weaned on lack of relevance? Tim Manners does a masterful job of helping marketers identify irrelevance and re-create and reclaim truth in their brands."--(Watts Wacker, futurist and CEO, FirstMatter)

Jim Garrity

"Tim Manners has uniquely captured proven marketing strategies as told by hundreds of the world's most successful, forward-thinking, and insightful marketing leaders. Newly appointed brand managers and seasoned CMOs alike will benefit from the wisdom of this book."--(Jim Garrity, former executive vice president and chief marketing officer, Wachovia)

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Relevance: Making Stuff That Matters 3.5 out of 5 based on 0 ratings. 2 reviews.
stalbot12211 on LibraryThing 5 months ago
This is a great collection of numerous stories that get to the essence of branding and relevance. While it may get repeative along the way, there are gems burried in each page. Read until your head is overflowing with ideas, then pick it up again.
trav on LibraryThing 5 months ago
The main idea of the book is that if a business can become relevant to consumers, then that business can thrive. I think that's a great take on branding and was enough of a germ of an idea to get me to pick up the book. But the book never really grew from there, for me.After some basic "problems with the business mindset" kind of stuff, Manners presents six "Relevant Solutions". These are insights, innovation, investment, design, experience and value. Do any of these ideas sound new to you? Me either.The book is mainly a series of "stories from the field" as various business folks relay their experiences with their brands. Of course, Apple is there and the car manufacturers. Manners did seek out Patagonia, who I thought had the most valuable insights in the book. They seem to concentrate on growing inside each sales channel, rather than chasing the Nike's of the world. So that was cool. After many of the from-the-trenches stories the author adds a bullet point to try and sum up the story. Many of which seem kind of generic and dated.So while, in this internet-empowered era I do think businesses must work hard to serve each and every customer and bring value to their product, in essence, become relevant, I'm hoping to find more books out there that might delve a little deeper into each of Manners "Relevant Solutions".