Despite the clickbait headlines that warn of a “retail apocalypse,” many brick and mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or an okay shopping experience. In Remarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales, or settle for providing indifferent in-store experiences, because customers live online and have a wealth of choice and information at their fingertips.
In the book, Dennis unpacks the trends that are squeezing traditional stores and presents eight essential strategies for visionary retail leaders who are prepared to reimagine the customer experience in the age of digital disruption. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical.
In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores. Packed with illuminating case studies from some of modern retail’s biggest success stories, Remarkable Retail shows retailers and those in adjunct industries such as manufacturing, marketing, and tech, what it takes to create big buzz around the in-store experience.
In an age where consumers have short attention spans and myriad options, Remarkable Retail is your crucial roadmap to creating a powerful retail experience that keeps your customers coming back for more.
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About the Author
Table of Contents
Part 1 Shift Happens
1 An Epic Revolution 1
2 The End of Scarcity 11
3 Apocalypse? No. 23
4 The Collapse of the Middle 31
5 The Amazon Effect 43
6 The Future Will Not Be Evenly Distributed 55
7 The Customer Is the Channel 67
8 Optimizing to Extinction 73
9 Defenders of the Status Quo 81
10 An Especially Bad Time to Be Boring 91
Part 2 The Journey to Remarkable
11 The Eight Essentials of Remarkable Retail 103
12 Essential #1: Digitally Enabled 113
13 Essential #2: Human-Centered 121
14 Essential #5: Harmonized 133
15 Essential #4: Mobile 143
16 Essential #5: Personal 151
17 Essential #6: Connected 167
18 Essential #7: Memorable 179
19 Essential #5: Radical 195
20 A Brave New World 205
Bibliography and Additional Reading 219
What People are Saying About This
"Required reading for anyone who runs a store, shops, or who lives in a town that depends on stores for community, excitement, or taxes. The book is clear, clean, well-written, actionable, true, appropriately witty, fun to read, and well done. Steve Dennis knows exactly what’s happening in retail today and tomorrow, and he’s eager to share his wisdom."
Seth Godin, author of This Is Marketing
"Remarkable Retail provides great perspective on what is driving today's retail winners and losers. But more importantly, Dennis lays out a roadmap for companies to use to navigate today’s rapidly changing environment."
Steve Sadove, former chair and CEO, Saks Inc.
"Skip that online course at Wharton and just buy this book. A smart, articulate, battle-scarred retail veteran pours a graduate course on the past, present, and future of consumption into one very readable summary."
Paco Underhill, CEO, Envirosell Inc., and author of Why We Buy, Call of the Mall, and What Women Want
"Remarkable Retail conveys a deep understanding of the challenges facing the US retail middle ground while so many rivalsand not just Amazonhave thrived. Steve Dennis convincingly lays out how retailers can find a way back through a 'journey to remarkable.' A definite must-read for the retail enthusiast."
Deborah Weinswig, CEO and founder, Coresight Research