Remediating McLuhan

Remediating McLuhan

by Richard Cavell



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Remediating McLuhan by Richard Cavell

While current scholarly interest has assured Marshall McLuhan's (1911-80) foundational status as a media theorist, much room still exists for further exploration of his writings, which have taken on additional layers of significance in our contemporary digital moment. Holding that media were extensions of the human, McLuhan also posited that the human was a product of technology. Ranging across fields as diverse as art history, biotechnology, and beyond, this collection of essays considers McLuhan's ground-breaking approach within a number of new contexts and explores the distinguishing features of his media theory.

Product Details

ISBN-13: 9789089649508
Publisher: Amsterdam University Press
Publication date: 02/15/2017
Series: Recursions
Pages: 200
Product dimensions: 6.10(w) x 9.20(h) x 0.60(d)

About the Author

Richard Cavell is Professor of English and co-founder of the Bachelor in Media Studies Program at the University of British Columbia. He is the author of McLuhan in Space: A Cultural Geography (2002), the curator of the website, and author of the critical performance piece Marinetti Dines with the High Command (2014).

Table of Contents

Introduction 9

List of sigla 13


Re: Mediation

1 Beyond McLuhanism 19

2 McLuhan and the Question of the Book 27

Embodiment as Incorporation

3 McLuhan and the Body as Medium 41

4 McLuhan, Tactility, and the Digital 49

5 Mechanical Brides and Vampire Squids 57

Empathic Media

6 McLuhan: Motion: e-Motion Towards a Soft Ontology of Media 67

7 Re-Mediating the Medium 79

Determining Technology

8 McLuhan, Turing, and the Question of Determinism 91

9 Angels and Robots 97

Being Mediated

10 Marshall McLuhan's Echo-Criticism 109

11 McLuhan and the Technology of Being 115


12 The Tragedy of Media: Nietzsche, McLuhan, Kittler 127

Coda: On the 50th Anniversary of Understanding Media 149

Notes 153

Works Cited 185

Index 199

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