Remix Strategy: The Three Laws of Business Combinations

Remix Strategy: The Three Laws of Business Combinations

by Benjamin Gomes-Casseres


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How to Create Joint Value

Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses—they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments?

Benjamin Gomes-Casseres explains how companies create value by “remixing” resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination:

• First Law: The combination must have the potential to create more value than the parties could create on their own. Which elements from each business need to be combined to create joint value?
• Second Law: The combination must be designed and managed to realize the joint value. Which partners best fit our strategic goals? How should we manage the integration?
• Third Law: The value earned by the parties must motivate them to contribute to the collaboration. How will we share the joint value created? Will the returns shift over time?

Supported by examples from a wide range of industries and companies, and filled with practical tools for applying the three laws, this book helps managers design and lead a coherent strategy for creating joint value with outside partners.

Product Details

ISBN-13: 9781422163085
Publisher: Harvard Business Review Press
Publication date: 08/04/2015
Pages: 304
Sales rank: 801,765
Product dimensions: 6.10(w) x 9.20(h) x 1.10(d)

About the Author

Benjamin Gomes-Casseres is an expert in alliance strategy and a professor at the International Business School, Brandeis University. He has been studying, teaching, and consulting on business combinations for thirty years. He is the author of two books, The Alliance Revolution and Mastering Alliance Strategy , and of articles, cases, and videos on how companies create value from external resources. To learn more about the ideas and tools in this book, visit

Table of Contents

Part 1 Creating Value by Combining Resources 1

1 The Three Laws of Business Combinations 5

2 Assessing Your Portfolio of Relationships 31

Part 2 Using the Three Laws to Shape Combinations 51

3 First Law: Identify Potential Joint Value 55

4 Second Law: Govern the Collaboration 85

5 Third Law: Share the Value Created 117

Part 3 How Remix Strategy Changes the Way You Compete 149

6 The Three Laws in Multipartner Groups 153

7 Rethinking Strategy 187

Complete Collection of Remix Strategy Tools 219

Further Reading 243

Index 263

Acknowledgments 277

About the Author 279

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