Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

by Amy Jo Martin


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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate by Amy Jo Martin

Learn the rules to building loyal (and lucrative) digitalfollowings

Renegades Write the Rules reveals the innovativestrategies behind the social media success of today’s topcelebrities, brands, and sports icons, and how you can follow theirlead.

Author Amy Jo Martin is the founder of Digital Royalty and thewoman who pioneered how professional sports integrate social media.In this book she shows how to build a faithful following and beatthe competition clamoring for people's attention by continuallydelivering value - when, where, and how people want it. People wantto be heard, to be involved, to be entertained, to be adventurous,to be informed.

  • Reveals the winning strategies for using social media toachieve dramatic results
  • Shows how to gain influence with social media that requires anunprecedented (and potentially uncomfortable) level ofaccessibility and ongoing affinity
  • Filled with illustrative examples of social media successes(including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike)that show how humanizing a brand through social media leads tomonetization
  • Explores how Amy Jo Martin and other successful entrepreneursare becoming renegades by using social media to innovate theirpersonal and professional lives

The book reveals one of the basic rules of digital mediasuccess: Humans connect with humans, not logos and creativetaglines.

Product Details

ISBN-13: 9781118340516
Publisher: Wiley
Publication date: 10/02/2012
Pages: 224
Sales rank: 1,024,615
Product dimensions: 6.20(w) x 9.10(h) x 0.90(d)

About the Author

Amy Jo Martin is founder of the social media consultancy DigitalRoyalty and Digital Royalty University. She's the former directorof digital media and research for the NBA's Phoenix Suns. Shepioneered how professional sports integrate social media andplanned the first-ever professional sports Tweet Up with ShaquilleO'Neal. Martin was named one of Forbes' Best-Branded Womenon Twitter with nearly 1.2 million devoted followers(@AmyJoMartin). She is a regular contributor to the HarvardBusiness Review, and you can visit her Web site

Table of Contents

Foreword by Tony Hsieh ix

0 The Renegade Way 1

Rule 1 Be the Media 19

Rule 2 Show Some Skin 33

Rule 3 Unmask Your Motives 51

Rule 4 Get Comfortable Being Uncomfortable 69

Rule 5 Ask Forgiveness Rather Than Permission 91

Rule 6 Consensus Is the True Authority 111

Rule 7 There’s a New ROI in Town 133

Rule 8 The Act of Good Can Be Scaled 149

The Next Chapter 171

Appendix A: Digital Royalty’s Core Values 178

Appendix B: Lessons Learned 180

Notes 183

Acknowledgments 185

The Author 189

Index 191

To my Dad, my mentor renegade.

I’m forever grateful that you took me straight to the topof the double black diamond that day and made me skip the bunnyslope.

And to you, Mom, thank you for your constant empowerment.You’re the most positive person I know. I love you both.

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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
I started a website business and knew social media was a must do however, twitter was not on my list of sites to use. Why? My reasoning for avoided the site...who cares what I'm doing during the course of my day. After reading Renegades I have a whole new perspective on the subject of Twitter and have to admit that there is something to it that makes sense. The book was a good read although I thought it could have been shortened much like those drawn out 1 hour tv shows. Don't get me wrong it was still a very good read and very enlightening. Bottom line is that it made a believer out of someone who said ....I'm not wasting my time with this useless nonsense,
Anonymous More than 1 year ago
Loved it all! Any user of twitter or facebook should read this book - endless possibilities for social networking!