Learn the rules to building loyal (and lucrative) digitalfollowings
Renegades Write the Rules reveals the innovativestrategies behind the social media success of today’s topcelebrities, brands, and sports icons, and how you can follow theirlead.
Author Amy Jo Martin is the founder of Digital Royalty and thewoman who pioneered how professional sports integrate social media.In this book she shows how to build a faithful following and beatthe competition clamoring for people's attention by continuallydelivering value - when, where, and how people want it. People wantto be heard, to be involved, to be entertained, to be adventurous,to be informed.
- Reveals the winning strategies for using social media toachieve dramatic results
- Shows how to gain influence with social media that requires anunprecedented (and potentially uncomfortable) level ofaccessibility and ongoing affinity
- Filled with illustrative examples of social media successes(including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike)that show how humanizing a brand through social media leads tomonetization
- Explores how Amy Jo Martin and other successful entrepreneursare becoming renegades by using social media to innovate theirpersonal and professional lives
The book reveals one of the basic rules of digital mediasuccess: Humans connect with humans, not logos and creativetaglines.
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About the Author
Amy Jo Martin is founder of the social media consultancy DigitalRoyalty and Digital Royalty University. She's the former directorof digital media and research for the NBA's Phoenix Suns. Shepioneered how professional sports integrate social media andplanned the first-ever professional sports Tweet Up with ShaquilleO'Neal. Martin was named one of Forbes' Best-Branded Womenon Twitter with nearly 1.2 million devoted followers(@AmyJoMartin). She is a regular contributor to the HarvardBusiness Review, and you can visit her Web site atwww.amyjomartin.com.
Table of Contents
Foreword by Tony Hsieh ix
0 The Renegade Way 1
Rule 1 Be the Media 19
Rule 2 Show Some Skin 33
Rule 3 Unmask Your Motives 51
Rule 4 Get Comfortable Being Uncomfortable 69
Rule 5 Ask Forgiveness Rather Than Permission 91
Rule 6 Consensus Is the True Authority 111
Rule 7 There’s a New ROI in Town 133
Rule 8 The Act of Good Can Be Scaled 149
The Next Chapter 171
Appendix A: Digital Royalty’s Core Values 178
Appendix B: Lessons Learned 180
The Author 189
To my Dad, my mentor renegade.
I’m forever grateful that you took me straight to the topof the double black diamond that day and made me skip the bunnyslope.
And to you, Mom, thank you for your constant empowerment.You’re the most positive person I know. I love you both.
Most Helpful Customer Reviews
I started a website business and knew social media was a must do however, twitter was not on my list of sites to use. Why? My reasoning for avoided the site...who cares what I'm doing during the course of my day. After reading Renegades I have a whole new perspective on the subject of Twitter and have to admit that there is something to it that makes sense. The book was a good read although I thought it could have been shortened much like those drawn out 1 hour tv shows. Don't get me wrong it was still a very good read and very enlightening. Bottom line is that it made a believer out of someone who said ....I'm not wasting my time with this useless nonsense,
Loved it all! Any user of twitter or facebook should read this book - endless possibilities for social networking!