Renewing Unilever: Transformation and Tradition

Renewing Unilever: Transformation and Tradition

by Geoffrey Jones
Pub. Date:
Oxford University Press
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Renewing Unilever: Transformation and Tradition

Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School takes us inside this corporation, which from it's origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and it's brands include Lipton Tea, Hellmann's Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe and Calvin Klein. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Product Details

ISBN-13: 9780199269433
Publisher: Oxford University Press
Publication date: 10/27/2005
Pages: 496
Product dimensions: 9.80(w) x 6.80(h) x 1.30(d)

Table of Contents

Part I: Strategy and Performance
1. Heritage and Challenges
2. Managing Diversity
3. New and Old Worlds
4. Rethinking Unilever
Part II: Dynamics and Routines
5. Brands and Marketing
6. Risk and Reward in Emerging Markets
7. Trading, Plantations, and Chemicals
8. Human Resource Management
9. Corporate Culture
10. Innovation
11. Acquisitions
12. Corporate Image and Voice
Epilogue: Paths to Growth

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