Reputation 360

Reputation 360


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Reputation 360 by Lida Citroen

This inspiring "how to" book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Effective marketing of a personal brand attracts key opportunities, ensure consistent value and empowers the individual with tools for lifelong reputation management.

The author, an internationally recognized corporate and personal branding expert, provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them great success.

Product Details

ISBN-13: 9780983169000
Publisher: Palisades Publishing
Publication date: 04/11/2011
Pages: 180
Sales rank: 1,004,929
Product dimensions: 5.25(w) x 8.02(h) x 0.39(d)

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