Reputation 360: Creating power through personal branding

Reputation 360: Creating power through personal branding

by Lida Citroen

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Reputation 360: Creating power through personal branding by Lida Citroen, Scott Maiwald

You have a personal brand -- it is the reputation others hold for you. Is this working to your advantage? Are there opportunities you are missing? Do you know how you are perceived?

This inspiring "how to" book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Perception IS reality, and how others perceive you determines whether they give you the opportunities you desire -- from a job, to an account, to a promotion. Effective marketing of your personal brand means you will attract opportunities, ensure consistent value and feel empowered with the tools for lifelong reputation management.

Readers will learn how to:
- Identify your personal brand and evaluate how others perceive you
- Create a vision for your desired brand -- your ultimate legacy!
- Understand who your target audience is, and what they need from you (clue: may not be what they tell you!)
- Develop a game plan! Learn how to market yourself with intention, authenticity and strategy.

In the marketing section of the book, you'll learn how to design YOUR game plan:
- Create a compelling elevator pitch
- The importance of image and style
- Networking with decision makers (and more!)
- How body language can impact your credibility
- Become your own PR agent -- selling YOU!

Everyone should read this book (everyone needs to manage their reputation and promote their personal brand!)
- Moms returning to work
- Professionals frustrated by not getting promoted
- Small business owners looking to build their client base
- Sales professionals seeking more and better clients
- Senior executives looking to build thought leadership
- Military veterans transitioning to civilian careers

Special bonus!
The author, an international corporate and personal reputation management and branding expert, provides more than 15 real world case studies of executives, military veterans and professionals who have leveraged strong personal brands to bring them great success. You can, too!

Product Details

BN ID: 2940013983588
Publisher: Palisades Publishing
Publication date: 02/20/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 178
Sales rank: 708,173
File size: 2 MB

About the Author

Lida Citroën, an international branding expert based in Colorado, has made a career of helping people and companies create new or enhanced identities. As Principal of LIDA360, Lida is a well-recognized professional speaker, author, consultant and advisor to international companies and their executives.

Lida has been featured by numerous media, including Fortune Magazine, KUSA-9News, FOX31 News, The Denver Business Journal,, ColoradoBiz Magazine and others, for her expertise in reputation management, career advice, social media and personal branding.

With more than 20 years of experience in creating and implementing standout strategies for public and private companies, Lida is a brand architect who excels at finding and emphasizing the values that operate at the core of each company and every individual.

Prior to launching LIDA360, Lida served as managing director of marketing and communications at the Financial Planning Association and led investor relations at the Jefferson County Economic Council. She also led brand development, marketing and communications efforts at Max Factor/Revlon, Pentax, Gibson, Dunn & Crutcher LLP, and RNL Design.

She is as comfortable developing a brand strategy through social media as she is mapping out detailed action plans in industries ranging from education and financial services, to real estate and business process outsourcing.

Lida practices what she preaches. Her creative, high-level thinking is reflected in the services she offers: attention-getting ideas backed by strategies that increase success, boost value and reduce costs. Her expertise in reputation management and personal branding make her a regular contributor to The Denver Business Journal, ColoradoBiz Magazine, Fox31 News, KUSA-9News and have allowed her to be profiled by Fortune Magazine,, KOA Radio and many trade publications.

Lida donates a tremendous amount of her time, expertise and effort to helping returning war veterans learn how to compete in a civilian, particularly corporate, career. Her interests are helping veterans learn how to become more marketable, transition to a corporate culture, and understand the value of personal branding as they exit military service. Lida works closely with Philadelphia-based, Wall Street Warfighters Foundation, and has produced numerous programs and materials to help military veterans with reputation management after service.

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