Reputation: Realizing Value from the Corporate Image

Reputation: Realizing Value from the Corporate Image

by Charles J. Fombrun

Hardcover

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Overview

Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun

Reputation shows how companies in a variety of industries like fashion,investment banking,and packaged goods-and even U.S. business schools-compete for prestige and achieve celebrity. Anchored by in-depth case studies that document how J. P. Morgan,Church & Dwight,and Salomon Brothers nurture,exploit,and protect their reputational capital,Reputation provides managers with a road map for auditing the standing of their own companies and examines strategies for building,sustaining,and defending corporate reputation.

Product Details

ISBN-13: 9780875846330
Publisher: Harvard Business Review Press
Publication date: 01/28/1996
Pages: 441
Product dimensions: 6.34(w) x 9.76(h) x 1.25(d)

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