Research in International Marketing (RLE International Business)

Research in International Marketing (RLE International Business)

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Overview

Research in International Marketing (RLE International Business) by Peter W Turnbull

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

Product Details

ISBN-13: 9781135124342
Publisher: Taylor & Francis
Publication date: 04/02/2013
Series: Routledge Library Editions: International Business
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 4
File size: 4 MB

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