This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
|Publisher:||Taylor & Francis|
|Series:||Routledge Library Editions: International Business|
|Sold by:||Barnes & Noble|
|File size:||4 MB|