ISBN-10:
0750689536
ISBN-13:
9780750689533
Pub. Date:
10/08/2008
Publisher:
Taylor & Francis
Research Methods: A Concise Introduction to Research in Management and Business Consultancy / Edition 2

Research Methods: A Concise Introduction to Research in Management and Business Consultancy / Edition 2

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Product Details

ISBN-13: 9780750689533
Publisher: Taylor & Francis
Publication date: 10/08/2008
Edition description: New Edition
Pages: 304
Product dimensions: 6.40(w) x 9.10(h) x 0.70(d)

About the Author

Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.

Table of Contents

Introduction
Managing your development as a manager
Introduction to research in management
Management consultancy and research
The consultancy research process
Overview of data collection: approaches, methods and techniques
Data collection: secondary data
Data collection: observational research
Data collection: experimental, quasi-experimental and action research
Data collection: asking questions
Analysing data: nature and purpose
Analysing qualitative data
Actioning research
Appendices
Activity solutions
Reference and further reading
Glossary

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