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Prentice Hall
Research Methods for Business Students / Edition 6

Research Methods for Business Students / Edition 6

by Mark N.K. Saunders


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Product Details

ISBN-13: 2900273750757
Publisher: Prentice Hall
Publication date: 07/15/2013
Edition description: Older Edition
Pages: 728
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

Table of Contents

1 Business and management research, reflective diaries and the purpose of this book

2 Formulating and clarifying the research topic

3 Critically reviewing the literature

4 Understanding research philosophies and approaches

5 Formulating the research design

6 Negotiating access and research ethics

7 Selecting samples

8 Using secondary data

9 Collecting primary data through observation

10 Collecting primary data using semi-structured, in-depth and group interviews

11 Collecting primary data using questionnaires

12 Analysing quantitative data

13 Analysing qualitative data

14 Writing and presenting your project report

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