This is a major textbook in research methods for cultural anthropologists by a world-renowned scholar. The text reflects the significant changes that have taken place in the study of anthropology over the last decade, and includes many examples from real field projects. The author lays out the major methods of designing research and collecting and analyzing data in a systematic, scientific fashion. He addresses today's anthropologist's concern with applied work, quantification, sampling and validity, balanced with discussions of more traditional methods. In addition to standard methodological topics, Bernard includes sections on choosing the right research project; taking, managing and coding field notes; and conducting comprehensive litera
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About the Author
H. Russell Bernard is Professor of Anthropology, Emeritus at the University of Florida. He served as editor of the American Anthropologist and Human Organization. He is co-founder (with Pertti Pelto and Stephen Borgatti) of the Cultural Anthropology Methods journal (1989), which became Field Methods in 1999. The five editions of his methods text Research Methods in Anthropology (Alta Mira 2006) and his general research methods text Social Research Methods (Sage 2012), have been used by tens of thousands of students. Bernard co-founded (with Pelto) and co-directed (with Pelto and Borgatti) the National Science Foundation's Institute on Research Methods in Cultural Anthropology and has done fieldwork in Greece, Mexico, and the U.S.A. His publications include (with Jesús Salinas Pedraza) Native Ethnography: A Otomí Indian Describes His Culture (Sage, 1989). Bernard is known as well for his work, with Peter Killworth, Eugene Johnsen, Christopher Mc Carty, and Gene A. Shelley, on network analysis, including work on the network scale-up method for estimating hard-to-count populations. In 2010, Bernard was elected to the National Academy of Sciences.
Table of Contents
PART ONE: PREPARING FOR FIELD RESEARCHAnthropology and Social ScienceThe Foundations of Social ResearchAnthropology and the Experimental MethodSamplingChoosing Research Problems, Sites and MethodsThe Literature SearchPART TWO: COLLECTING DATAParticipant ObservationTaking and Managing Field NotesUnstructured and Semistructured InterviewingStructured InterviewingQuestionnaires and Survey ResearchDirect, Reactive ObservationUnobtrusive ObservationPART THREE: ANALYZING DATAQualitative AnalysisCoding and Codebooks for Quantitative DataUnivariate Statistics Describing a VariableBivariate Analysis Testing RelationshipsMultivariate Analysis