Research Methods in Cultural Anthropology

Research Methods in Cultural Anthropology

by H. Russell Bernard

Hardcover

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Product Details

ISBN-13: 9780803929777
Publisher: SAGE Publications
Publication date: 05/28/1988
Pages: 520
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

About the Author

H. Russell Bernard is Professor of Anthropology, Emeritus at the University of Florida. He served as editor of the American Anthropologist and Human Organization. He is co-founder (with Pertti Pelto and Stephen Borgatti) of the Cultural Anthropology Methods journal (1989), which became Field Methods in 1999. The five editions of his methods text Research Methods in Anthropology (Alta Mira 2006) and his general research methods text Social Research Methods (Sage 2012), have been used by tens of thousands of students. Bernard co-founded (with Pelto) and co-directed (with Pelto and Borgatti) the National Science Foundation's Institute on Research Methods in Cultural Anthropology and has done fieldwork in Greece, Mexico, and the U.S.A. His publications include (with Jesús Salinas Pedraza) Native Ethnography: A Otomí Indian Describes His Culture (Sage, 1989). Bernard is known as well for his work, with Peter Killworth, Eugene Johnsen, Christopher Mc Carty, and Gene A. Shelley, on network analysis, including work on the network scale-up method for estimating hard-to-count populations. In 2010, Bernard was elected to the National Academy of Sciences.

Table of Contents

PART ONE: PREPARING FOR FIELD RESEARCH
Anthropology and Social Science
The Foundations of Social Research
Anthropology and the Experimental Method
Sampling
Choosing Research Problems, Sites and Methods
The Literature Search
PART TWO: COLLECTING DATA
Participant Observation
Taking and Managing Field Notes
Unstructured and Semistructured Interviewing
Structured Interviewing
Questionnaires and Survey Research
Direct, Reactive Observation
Unobtrusive Observation
PART THREE: ANALYZING DATA
Qualitative Analysis
Coding and Codebooks for Quantitative Data
Univariate Statistics
Describing a Variable
Bivariate Analysis
Testing Relationships
Multivariate Analysis

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