ISBN-10:
076190655X
ISBN-13:
9780761906551
Pub. Date:
10/28/1997
Publisher:
SAGE Publications
Research Paradigms, Television, and Social Behaviour / Edition 1

Research Paradigms, Television, and Social Behaviour / Edition 1

by Joy K. Asamen, Gordon L. Berry
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Product Details

ISBN-13: 9780761906551
Publisher: SAGE Publications
Publication date: 10/28/1997
Edition description: New Edition
Pages: 440
Product dimensions: 5.54(w) x 8.44(h) x 1.06(d)

About the Author

Dr. Asamen received her doctorate in educational psychology, specializing in counseling psychology. She came to Pepperdine University after five years in psychiatric research at the Veterans Administration Medical Center in Brentwood and the UCLA Neuropsychiatric Institute. Her teaching interests are in areas of research methods and data analysis. She is a licensed psychologist in California.

Table of Contents

Research Paradigms, Television and Social Behavior - Gordon L Berry
The Complexities of Studying a Complex Medium
Television Research - George Comstock
Past Problems and Present Issues
PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Major Paradigms and Issues in Television Research - Edward L Palmer
Field of Dreams, World of Realities
Designing Experiments on Television and Social Behavior - L Monique Ward and Patricia M Greenfield
Developmental Perspectives
Quasi Experimental Research on Television and Behavior - Tannis M Mac Beth
Natural and Field Experiments
Class, Communication and the Black Self - Richard L Allen
A Theory Outline
PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Qualitative Approaches to the Study of the Media - James A Anderson
Theory and Methods of Hermeneutic Empiricism
Taking the Interpretive Turn - Thomas R Lindlof and Timothy P Meyer
Qualitative Research of Television and Other Electronic Media
PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
The Analysis of Television Content - Carolyn A Stroman and Kenneth E Jones
Intersection of Instructional Television and Computer Assisted Instruction - Kevin A Clark
Implications for Research Paradigms
Barney and Friends as Entertainment and Education - Jerome L Singer and Dorothy G Singer
Evaluating the Quality and Effectiveness of a Television Series for Preschool Children
Studying Television Violence - John P Murray
A Research Agenda for the 21st Century
EPILOGUE
Research Paradigms, Television and Social Behavior - Joy Keiko Asamen
A Scientist's Contribution to Initiating Social Change

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