This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
|Edition description:||New Edition|
|Product dimensions:||5.54(w) x 8.44(h) x 1.06(d)|
About the Author
Dr. Asamen received her doctorate in educational psychology, specializing in counseling psychology. She came to Pepperdine University after five years in psychiatric research at the Veterans Administration Medical Center in Brentwood and the UCLA Neuropsychiatric Institute. Her teaching interests are in areas of research methods and data analysis. She is a licensed psychologist in California.
Table of Contents
Research Paradigms, Television and Social Behavior - Gordon L Berry The Complexities of Studying a Complex MediumTelevision Research - George Comstock Past Problems and Present IssuesPART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISIONMajor Paradigms and Issues in Television Research - Edward L Palmer Field of Dreams, World of RealitiesDesigning Experiments on Television and Social Behavior - L Monique Ward and Patricia M Greenfield Developmental PerspectivesQuasi Experimental Research on Television and Behavior - Tannis M Mac Beth Natural and Field ExperimentsClass, Communication and the Black Self - Richard L Allen A Theory OutlinePART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISIONQualitative Approaches to the Study of the Media - James A Anderson Theory and Methods of Hermeneutic EmpiricismTaking the Interpretive Turn - Thomas R Lindlof and Timothy P Meyer Qualitative Research of Television and Other Electronic MediaPART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISIONThe Analysis of Television Content - Carolyn A Stroman and Kenneth E JonesIntersection of Instructional Television and Computer Assisted Instruction - Kevin A Clark Implications for Research ParadigmsBarney and Friends as Entertainment and Education - Jerome L Singer and Dorothy G Singer Evaluating the Quality and Effectiveness of a Television Series for Preschool ChildrenStudying Television Violence - John P Murray A Research Agenda for the 21st CenturyEPILOGUEResearch Paradigms, Television and Social Behavior - Joy Keiko Asamen A Scientist's Contribution to Initiating Social Change